Etiquette business woman. And what to understand this?

\\\\ secretarial business. -2004. -№5. - S.52-55.

Create an image of self-confident man

Four Basic Conduct Code

Rules of greetings and presentation for women

Women's behavior manners

Criteria for selection of clothing

Modern wardrobe business woman

Accessories, hairstyle, makeup

Several tips "Chef in a skirt"

6) Do not let fashion dictate your skirt length;

7) Do not remove the jacket at work;

8) Do not carry glasses in trendy rim;

9) Drink moderately on cocktails and official dinners;

10) Do not buy clothes for work.

Eight rules "always" when choosing business clothes:

1) wear a suit with a skirt in the working hours;

2) Shate new suit taking into account the specifics of the work;

3) we carry simple middle heel shoes (4-5 cm);

4) wear bodily color stockings;

5) Wear a coat and a placket covering a skirt or dress;

6) Use a good knob;

7) on the exit on weekends, wear good quality sportswear;

8) Before dressing, think about who will have to meet and what to do.

A woman definitely enjoys much greater freedom in the choice of a style of clothing, textures and colors of the fabric, than a man, whose clothing in most cases is monotonous. This presents a woman more opportunities to choose such styles of clothing, which most correspond to its individual tastes and are suitable for the features of her shape. It must be remembered that good style Clothes should emphasize the appropriate beauty of the forms and correct the existing flaws of the figure.

A conservative suit was and remains the main object of the wardrobe of a business woman. You can select five types of suits:

The suit of the first type is the traditional attribute of the wardrobe. It imitates colors and design. male costume, Jacket can be with lapels and without them. Jacket with lapels is suitable for work in the company, in the state of which men prevail, jacket without laccanov is good in all cases of life. If you are going to an interview to the company, the business sphere of which is unfamiliar to you, the color of a suit with a jacket without lackans should be dark blue or gray;

Second-type suit is different bright color - red, purple, raspberry, purple or spectacular pattern. It can be made of fabric into a large Christmas tree or with a pattern in the form of a large cell;

Third type suit is a stylish, professional model. Various color shades and cutting determine the creation of an image, symbolizing the softness and femininity of a business woman. The jacket of the costume of the third type is usually without blouse;

The fourth type includes exquisite costumes of pastel tones (pale yellow, creamy-white), sophistication and femininity of which emphasize small collars from velvet, original decoration of cutout or sleeves. It is believed that such costumes are appropriate only in the warm season;

The fifth type of conservative costume prefers successful business women. It may be dark plum, dark burgundy, etc., its elegance, impeccability is indispensable when working with the most high-ranking individuals.

It should be noted that the division of suits for five types is sufficiently conditionally and does not reflect their actual manifold. Type of clothing should be determined based on the current situation. Of course, all five types of costumes are good in your wardrobe, but this luxury is not available to many women. Those who want to do business for a long time and seriously, at least two or three models that complement each other should be purchased. For example, a stylish professional suit is perfectly combined with a suit for success, and skillfully selected accessories can make a conservative model fashionable.

It should be borne in mind that men and women estimate a business suit in different ways. Studies show that men more like a suit for success, as women look more competent in it, men older than 55 are preferred traditional costume with lapels. The second type of costume became almost uniform, as it enjoys the continued success in women - office managers. The suit in the cage gives the illusion of increasing growth. Using saturated and bright colors, a little growth woman is able to draw attention to and look confident. Incorrect selection of shade or size of the picture may emphasize the absence of taste or failure. And although a woman dressed in such a suit seems to be better, a man can perceive it otherwise.

Recommended free, and not tight skirts, which would not be so pulled out when walking or seat. For spring and summer, a light suit is necessary. Recommended colors: ivory, grayish-beige, grayish brown. The suit is lighter, the better quality tailor it should be. Any woman, despite its natural data, can wear a grayish-beige or a grayish-brown suit.

A red suit must be in the wardrobe of each working woman (or at least a red jacket as an addition to skirts). The magnificent neutral color is purple, and dark juicy shades, such as purple tones. Purple can also wear almost any woman.

A large impact on the formation of style is used accessories and additions to clothing. Let us dwell at least on a bag that can say a lot about the hostess.

It is believed that the bag large sizes It is characteristic of active nature with a wide range of and high performance. Usually such a bag easily opens and has many branches.

The raw bag is sophisticated by nature, paying a lot of time for their appearance and toilet. Although they go to work, the bulk of the time is devoted to foreign conversations.

A miniature handbag without a handle (the analog of the cosmetics) is discreet and organized. It put keys, cosmetics, notepad, pen, trifle.

The diplomat is worn by women seeking to emphasize their seriousness and receiving certain moral satisfaction.

The bag is selected shoes and gloves corresponding to both color and material.

Business woman should not wear expensive jewelry At work, there are several items of jewelry in the office. But jewelry must be used only high quality.

The hairstyle of a business woman should be relatively compact. In the work environment, intricate combinations are undesirable. It is not recommended to paint the hair in a bright, trendy color - it harms a business authority. Hair color should be harmonized with skin color and eyes. The most suitable for business woman is the hair of medium length.

Business woman should always look cheerful, decisive, confident. Make such an impression can help cosmetics. Makeup should be inconspicuous and, of course, to harmonize with the color of hair, cut, eye color, face shape. With perfume, as well as makeup, it is important not to overdo it. The smell of your spirits should not be felt at a distance greater than 45 cm. Business women are encouraged to use French perfume solid firms. The owners of such spirits are men's business partners consider the ladies smart and attractive.

The head of the head, in general, faces many ethical problems, especially the one that has just received a guidance position.

How to build a woman with a team with a young leader? Swedish psychologists conducted a special mass survey of a large number of "chefs in a skirt". As a result, a number of tips on how to be the "ideal boss" were formulated. Here is some of them.

Power - This is what one should not trump, and even more so abuse. Use it into suitable moments, but very economically and moderately, preferably in a positive direction, that is, in the interests of subordinates.

Towards predecessor And to what he did, your tact is checked. Try, not attracting attention, collect information about what it was for a person and how subordinates belonged to him. But the information received is intended only for your personal use. In no case do not criticize the former owner of your chair. On the contrary, if something left by him "inheritance" deserves approval, do not hesitate, emphasize this on occasion.

Decision It may be necessary on you on the first day of work on the leading post. Do not panic if you do not know what to solve. Meet the closest assistant or veterans of the company. Everything is known to know and it is immediately impossible. The first solutions are not seen to take after consultation.

Do not be afraid to ask about mother.Employees are not only subordinates and performers, but also partners. Do not be waling to trust them independent work. Do not be ashamed to admit that you do not know something. Such recognitions do not repel the subordinates, but, on the contrary, increase their role and confidence in you.

Initiative - Very valuable quality for any chef. Do not expect too much from others. Require more from myself yourself, and to the initiative of your subordinates, you are always with friendly and sincere interest.

In your office There may be purely individuals. It is permissible to feel female hand. Do not be afraid that you will be convicted for service female comfort. Vase with flowers or bright curtains on the window are quite acceptable. Of course, the working office, of course, is not a boudoir, but not a monastery, and bright little things are always pleasant to the eye, tired of the very formal situation. Let your workplace do not resemble a man's workplace, but there is no place to be typically feminine subjects.

What color should be the walls Cabinet? The color of the walls, furniture, office equipment (as well as your clothing) can cause pleasant and unpleasant feelings, you can define your prevailing emotional mood.

White color - perfect color, Dream color. He does not push anyone, but also does not carry the information.

Black color is a symbol of uncertainty and gloomy perception of life. If the clothes are constantly dark tones, they might think that you are unhappy, prone to depression, doubt their strength.

Gray is loved by reasonable and incredulous nature that are thinking for a long time before you decide on anything. This color is preferred and those who are afraid of "hang out".

Blue color "says" about modesty, melancholy. People prone to blue color, quickly get tired. It is imperative to feel confident and the benevolence of others. A person who does not like this color usually tries to impress that he is forces, but he is not sure and closed in his soul.

Green likes like people who are looking for a way to assert and afraid to get under someone else's influence. The one who does not like this color is afraid of everyday problems, trying to get away from all difficulties, do not overcome them.

Red color - color of passion. He loves a bold man, volitional, domineering. However, he likes and sociable types. People who have this color causes irritation, very faithful and stable in their relationship, but they have a complex of inferiority, they are afraid of quarrels, prone to solitude.

Brown prefers those who firm and confident, appreciates tradition and loves the family. Those who are unpleasant this color are prone to pride and egoism, these people are hidden and with difficulty go to frank conversations.

Yellow color characterizes calm, ease in relations and intelligence. People who prefer this color are consumed, curious, bold, easily adapt to the conditions, love to like and attract attention to themselves. To whom it is unpleasant - he focuses, pessimistically configured, with difficulty tying new acquaintances.

Of course, this tonal rainbow does not exhaust real tones, best Effect Give halftones, a mixture of different colors. But it is important to emphasize once again that the color of your clothing, walls and the entire situation in the office can tell a lot about the hostess.

In his office take guestspersonally, of course, as far as possible. As a chief, you are more representative than the deputy - a man. Sometimes someone's visit to the company can begin not on time when you are very busy - there is nothing to do anything. Under normal conditions, remember: contacts with people enriched and develop, do not avoid them.

Be always a benevolent, friendly, open and friendly. Without extreme needs, do not emphasize your superiority in a particular area: it does not cause sympathies of others. Everyone knows that you are the chef and deserve our appointment.

There is no need to exist femininity At the bottom, but also masked for nothing. You are different in nature than a man, and therefore do not learn from him to manage. Do not adopt the dry, paper language of men, male gestures and manner. Be consistent in the preservation of your femininity, and success is provided to you.

It is unacceptable to pour anger on the subordinates. It is impossible to talk sharply, in the scandalous tone. But very desirable sincerity and truthfulness of emotions. Therefore, if you really have a reason for discontent, do not hide it. It is always better in the appropriate form to express to someone's displeasure than to suppress it in yourself and save dislike.

Remember that everything is impossible to please. There is always at least one unfriendly. Do not beware about this. But never use your superiority by post and do not takect. Avenue - Pushing the trait of character, it will bring only new enemies.

The new post initially requires a lot of effort, then it will work easier. It is not worth refusing to give up personal life and neglect the interests of the family. Do not sit in the evenings in your office. Subordinates do not like chiefs who try to emphasize their hardworking, measured by hours carried out in the office.

Summarizing all of the above, it can be noted that observance of the rules of etiquette allows a business woman to install and maintain good relations with subordinates, colleagues and business partners.

Women's clothes in the service and in the business sphere should look not only clean, tailored, neat, neat, but also professional. Special requirements for aesthetics of the appearance of a business woman are associated with aesthetics, which is different from the aesthetics of female appearance in other situations (on a date, party, fashion show, in everyday life, in the company of loved ones, at the festival, etc.). Therefore, at work, the considerations of professional feasibility and related restrictions must first of all predetermine the appearance, while the considerations associated with the fashion and the desire to experiment with their appearance should retreat to the background. In the daily working atmosphere, a business woman is recommended to wear a suit or dress-suit of wool, tweed or canvas. Imageakers consider the most suitable colors: dark blue, reddish-brown, beige, dark brown, gray, light blue. Attracting men are considered pale yellow, beige, pink, dark blue, as well as rust colors. Krasnoy should only be worn on crowded events, holidays, - such a dress will help the holder to stand out in the crowd. In the office, this color is not desirable, because it may cause irritation and fatigue from employees and business partners during the conversation.

Etiquette specialists believe that a high-ranking business woman should wear knitted things only if they are a unique author's work and are performed at a very high level.

Style.Business etiquette specialists do not recommend using excessively sharp, catchy, "screaming" colors, extravagant style. The clothes should not be too short, shy movement, causing the need to constantly correct, shivering or straightening. In the official situation, it is not recommended to appear in short-sleeved dresses or a deep neckline, in a mini-skirt, in a sweater and trousers in tightness. Short female skirts suggest slender figure, on women a dense complex, not young they look ridiculous, or even defiant 124.

Tights (stockings). Official events are also not recommended to be in decorative stockings or without stocking, in shoes in too high heels. Tights (or stockings) are mandatory, even if there are 40 degrees of heat on the street.

Costume.In the professional sphere, women are encouraged to refrain from the blind copying of the short modificatory modes, avoid radically new ideas until they become common. The most optimal Many etiquette experts consider a classic strict style, which indicates taste, allows you to focus on work, attracts attention to a woman, and not to her alongside. You can wear a skirt with a jacket, but more professionally and strictly looks pantsuit 125 .

Skirt.The selection of women's length is purely individual and depends on growth, weight, complex, style, mods. At the same time, it is believed that most women go skirts for 10-15 cm long. Below the knees. Such a length, according to image makers, has an indisputable advantage, because it never comes out of fashion and does not put a woman in an awkward position when she has to sit down in a low chair, climb up the stairs or beaten for the fallen object.

According to the modern etiquette, sitting down the leg on the leg is no longer considered to be pushing exclusively male style, however, experts advise to avoid this, allowing such a posture only in an informal setting; At the same time, the skirt must be sufficiently long and spacious 126.

Accessories. Accessories must emphasize appearance, and not attract attention. In the business situation, the expensive family decorations, which only go to the evening toilet are inappropriate. It is not recommended to simultaneously wear gold and silver jewelry 127 .

Hairstyle. The hairstyle of a business woman, according to experts, should also be relatively compact. In the working environment, too intricate hairstyle options are not desirable; It is not recommended to paint the hair in too bright color. Hair color should be harmonized with skin color and eyes. Short haircuts Not everyone goes, so the most suitable for a business woman is considered the hair of the middle length 128.

Official techniques. On the official reception, a woman can appear in a woolen skirt with a blouse, in the dress of the usual length, in a dress-suit or just suit. Dress and accessories must be withstanding in one color scheme. You should not combine in the ensemble more than two colors. Yellow and brown are well combined with green, red perfectly harmonizes with black and white. The style should be strict, sleeves - long or "trouser", cutout - small. Gloves (silk, lace or like) do not need to be removed before the start of food, with any form of greetings. The dress can be supplemented with a leather or suede handbag, a hat. On the official reception, the woman is allowed not to remove the hat, the hostess should be without a headdress. It is not put on the evening dress with a hat, shoes should be leather or suede (anyone heel), not bright (like all the details of the evening ensemble). It is impossible to appear at a solemn event without stocking, even if it is very hot.

Selection of clothing taking into account individual characteristics.It is believed that the flaws of the figure masks a bright, catchy pattern, since it does not allow to consider the proportions of the body, notice an excessively wide waist or stuff. Full women, like men, attract a harmony clothes to a vertical strip, as well as clothing of dark tones, skinny women are diametrically opposite tips 129.

Specialists in etiquette and image makers strongly advise women who have achieved high status and have become leaders, not to lose their femininity, do not allow themselves dictatorial inclinations and entitled importance, it is extremely contraindicated to a woman, damages her imagine. Feminine manifests itself in such features of the image as tenderness, flexibility, attentiveness, friendly smile, pleasant manners, beautiful walking, etc.

Questions for self-control

What is image, what are its structural elements?

How can I formulate the basic principles of "good manners"?

What are the common labeling norms of wearing clothes?

What rules are installed in business etiquet for the appearance of a man?

What are the requirements installed in the tradition of business etiquette to the appearance of a woman?

List of additional literature

Jager J. Business etiquette. How to survive and succeed in the business world. M., 1994.

Voznesenskaya O., Marchuk N. Basics of international business communication. - M., 1997

Public service: Culture of behavior and business etiquette. - M., 1999

Maksimovsky M. Etiquette of a business person. - M., 1994

Solovyov E. Ya. Modern etiquette and business protocol. - M., 1993

Holopova T., Lebedeva M. Protocol and etiquette for business people. - M., 1994

Control tasks for self-test

Task 1. Image is:

ethical qualities of a socially individual or collective social entity

external and conceivable image of a social subject (social group or personality) in the perception of others

Task 2. Charisma is:

internal identity raisin, manifested in behavior and appearance

compliance with generally accepted attractive standards

Task 3. According to etiquette, when wearing a man's suit with a jacket:

always all buttons must be fastened

lower button should always be eclipsed

Task 4. In visual perception, the effect of harmony and leveling of completeness is achieved through the use of clothing:

in the "cage" or light coloring

in "striped" or dark color

Becoming students of universities, most of yesterday's schoolchildren are unfortunately parted with an adult school form. Universities do not require a strict dress code from their students, and young people are glad to use it. However, the situation is often changing when after receiving a diploma, a new specialist in felling jeans enters the service to a solid company, where the business etiquette in clothes is radically different from alternative student wardrobe.

Of course, in different firms, a different attitude to the dress code, but to know the foundations of business etiquette in clothes need to any applicant to one or another position.

Dress Code

In most companies, special attention is paid to the style of clothing of employees; How dressed employees and how they behave in the office, creates a certain impression of the image of the company in potential customers and partners.

In addition, the dress code performs a number of important functions: clothing emphasizes the specifics of a situation, and also plays a decisive social role, in one way or another reflecting sexuality, social status, profession, financial consistency, as well as the attitude of a person to style, fashion and traditions.

Dress Code: Basic Errors

As a rule, acting, a person who has common sense, Understands what you can wear in the office, and what comes not to come. However, cases of a catastrophic inconsistency of the dress code from time to time are fixed almost in every company. Especially often this happens in small and young companies with a fuzzy developed dress code system or its complete absence.

In order for your appearance does not cause underwent views and ambiguous smirks, remember several basic dress code rules that work in any company, regardless of its size and financial power:

Business etiquette in clothes for men

There is a business dress code for special occasions and the so-called standard office dress code. In the first case, we are talking about expensive costumes, silk ties and cashmere coats, in the second - about more democratic clothing, weathered in business style. The wardrobe of the standard office dress code is appropriate in the office, and on a business meeting, and during a short business lunch with partners.

Shirts

Pants

• Bright fabric pants distract attention from shirt and image as a whole. It should not wear bright pants for an interview or a business meeting, it is better to give preference to pants of black, dark brown, dark blue or coal-gray. The edge of the trousers should lie on the top of the shoes, but at the same time not to be gathered at the bottom of the ugly folds.
• The official office dress code, as well as the standard, does not favor a shirt in a cage, a wide bright strip, as well as things with prints and drawings. Clothing should not distract the attention of colleagues and partners, in some countries a certain combination of cells or bands is associated with accessories to a particular national or political movement, so in order to avoid the erroneous interpretation of your image, it is better to withstand the business wardrobe in a monophonic vein.
• Shirts S. short sleeve Leave the missionaries guys, in the office or at the negotiations they are not appropriate. The shirt in the color of the trousers creates the impression military form, the win-win version is dark trousers and a bright shirt, but nothing on the contrary.
• Denim clothing is definitely very practical, but in the business environment is not appropriate, especially if we talk about rubbed and light denim. In some companies, the dress code allows the presence of jeans, but for the most part such clothing is allowed in small companiesassociated with creativity, advertising or IT technologies.

Full modern Encyclopedia Etiquette Yazzhin Vladimir Ivanovich

Wardrobe business woman

Wardrobe business woman

In the workplace it is important that men pay attention to your intelligence, and not on your legs. Even if you spend all day at the computer and it seems to you that few people pay attention to you, dress it elegant and stylish.

Clothing of a business woman should be distinguished by classic cover and multifunctionality. Specialists advise you to have 2-3 skirts, several jackets and blouses. With a skillful combination, you can appear every day at work in a new ensemble.

A business woman should not wear jeans, tight trousers, T-shirts (or you are a young lady, or a peasant). Inappropriate at work and mini skirt.

Avoid skirts with a cut that swallowed when you sit down. Narrow skirts, if they are scolded and tightening the shape, often high rise above the knees and frowned in front. The skirt of such cut should be slightly spacious, that is, on the hips to have a stock at least 2.5 cm.

If you live far, and in the evening there is a campaign to the theater or other exciting event, then evening Dress And stunning shoes are better to take with you in the bag. Do not confuse colleagues with your outfit.

Business women are suitable for low-heeled shoes - this is the perfect option. To visually reduce the size of the foot, choose stockings and dark shades shoes. If you are low growth, stockings and shoes of the same color will make your legs longer.

The hair of a business woman should always be well laid, and hairstyle to harmonize with face type and shapes. Stylists offer large and high women cut hair to the ear of the ear, increasing the volume on the temporal part. Little I. full women Light curls are suitable, and the little and thin goes classic haircut Care.