Many visitors to jewelry stores often come only to admire beautiful jewelry, but it so happens that, under the impulse, the visitor is ready to make a purchase and an assistant in this can be the right one for you. e design of jewelry showcases. Company OVAMO knows that the success of the correct window dressing lies not only in beautiful design, but in his careful selection according to the type of jewelry exhibited under a particular showcase. For example, for decorations in classic style the design must also be classic, and so choose the design for each showcase. We use every possible technique in order to give the already beautiful jewelry an even better look.

There are many jewelry stores but unfortunately there is no such a large number buyers who would be eager to purchase the product, therefore jewelry stores struggle in a tough competition for each client. The company can help you in this difficult battle. OVAMO which will make for you decoration of jewelry showcases in Moscow at the most affordable prices and from the highest quality materials. We employ creative and highly qualified designers who can come up with the best design for you, and marketers will make sure that the showcase encourages visitors to enter the store and purchase goods.

Entrusting such an important process as decorating the window of your jewelry store is only worth a good team of specialists, otherwise you risk not acquiring new customers, and may even scare them away. V in this case it is necessary to count on the customers of the jewelry store, these are people with average income and above average, who value their time and are interested in other interests than those people who stand in line for inexpensive products at a discount. Therefore, our company OVAMO provides jewelry showcase decoration services based on all the factors that affect sales. Since jewelry, as a rule, is not displayed on the shop window, but only inside it, this means that the window design should be approached with all responsibility.

Jewelry showcase decoration price

Each individual project has its own cost, which depends on the quality and quantity of material that goes into the window dressing. V specific case with jewelry showcase decoration price may be slightly higher than the decoration of any other objects, but this is not at all necessary. Company OVAMO can offer you the best prices , because we can afford it. For regular customers, we have discounts and promotions that also reduce the price favorably. We care about our clients, and we offer special offers for our permanent employees, therefore, many companies have been cooperating with us for more than one year, we invite you to become our beloved client.

Layout- this is a way of displaying goods on special demonstration equipment developed individually for each store in order to attract the attention of buyers to the product and then sell it. A good layout makes an instant impression and sets a deep hypnotic contact of the buyer with the goods! The results are noticeable almost immediately, buyers see the product well, it is convenient for them to navigate the assortment and they react to the signals that are included in the display.

1. Showcases, shelves of cabinets where jewelry, should be wiped every morning before displaying the goods;

2. The tablets should be periodically cleaned of contamination with alcohol-based detergents; also, every time a price tag is removed from the tablet (if it was pasted on it), the tablet should also be cleaned of those traces that it may leave;

3. Products also tend to get dirty, so contaminated products should be periodically cleaned with special cleaning agents for silver and gold (it is undesirable to clean gilded silver items in such solutions, it is better to clean them with a flannel cloth);

4. In the departments, the goods must be presented by product category. A product category is a collection of products that have a general purpose, for example, the category "chains", "rings", "sets of earrings + rings", "wedding rings", etc. Some product categories complement each other well and may be presented not far from each other, for example, chains and bracelets or chains and pendants;

5. Among the huge number of disparate products, it turns out, you can find unifying moments and group products, thereby ending the chaos in the shop windows and delighting the eye of the buyer with a slender and logical presentation of the goods. Those. in the store it is necessary to sort diamonds, products with zircons, colored stones (for example: we sort diamonds, zircons, Swarovski, Congo, children's, string, hanging ...). On the tablet representing pendants in the form of crosses, signs of the zodiacs, icons, pendants of only these categories should be presented, fantasy pendants must be placed in a separate tablet;

6. At the level of the showcase, we select the main product group or product, which becomes the central element of the showcase, the so-called "soloist". "Soloists" are visually presented in the most profitable way and have priority for sale. The central group can be made up of the most expensive items, formed in a garnish tour of design and purpose (for example, a necklace and a group of rings and partner earrings). Also, the "soloist" can be represented from the inventory balances that need to be urgently sold;

7. Use individual stands for displaying items with precious inlays, semi-precious stones, sets, or for the exhibition of other products in order to attract the attention of the buyer.

8. The format of the store is close to the mass market, so a larger percentage of the total area of ​​the demonstration will be occupied by the mass display. 80% of the flat-panel display of mass-produced goods and 20% of the compositional display are in the departments of high-value goods with precious stones.

- it is necessary to organize the correct compositional layout.

Composition requirements:

Integrity in shape and color:

The presence of a dominant - a compositional center. A useful rule of thumb for composition is to work from the center, main group, or "soloist";

Equilibrium.

For neatness and orderliness, use a symmetrical layout, you can combine it with an in-line composition. Individual stands with products with inlays of semiprecious stones, which have a smaller size, should be placed in the foreground, and the stands with large size to the background, and also to group them into sets;

9.

10. Display items neatly, symmetrically to each other;

11. All product tags must be tucked in neatly;

12. All products must be displayed on the plates, or if they are absent, then it is possible to put the products in cases (they must be of the same color, silver looks better in blue cases);

13. If on strip-type tablets, the exposed rings do not occupy the entire tablet, it is recommended to set the rings in checkerboard, or combine them into one tablet.

Three rings should be displayed on one strip, maximum four:

14. Long chains should be positioned so that they do not cover the price tags with the price of the products;

15. Lay out the rings by size. Group products by type (weight of the product, content and type of inserts, or their absence), for example: let first products of the same size be located on the tablet without inserts, then products with inserts made of zircon and cubic zirconia, and then products with inserts made of colored stones and etc;

16. Layout wedding rings carried out according to the article, it should look as follows: rings are displayed in size (in ascending order);

17. When laying out chains, it is recommended to form separate plates along the length of the products. I especially want to draw your attention to the fact that inside the tablet you can distinguish product groups according to the type of weaving; within product groups, chains are laid out from left to right, starting with thinner models with a gradual transition to larger ones;

18. Layout of chains and bracelets carried out as follows: the bracelets are attached to the tablet by one hook, and the chain by 2a hooks; do not hang chains and bracelets by the locks, because this leads to their breakage.

Below, in the left corner, a price tag is glued containing information about the size of the product, below are price tags with a crossed out price and a price tag with the real price of the product, all price tags must be glued at the same level;

19. Cross out the discounted price in one direction:

20. The space of the tablet is read from left to right by the buyer. The most easily readable hot zone is the center and upper right corner of the tablet. The "coldest" zone is the lower left corner, so there you need to put non-standard design products, large size, or information plates about the size and weight of the product. Plates indicating "585" and a discount should also be placed on the shelf in the lower left corner;

21. It is unacceptable to leave gaps or fill in the gaps with products from other product groups and categories. Cover empty cells in the tablets with products (it is not necessary to display the entire assortment of goods, you can close the resulting voids in the tablet with the goods available in stock); With an extremely small amount of goods, use a composite layout;

22. To display stamped bracelets separately from the rest;

23. In order to use the upper shelves of the cabinets, you can put on them some tablets with chains, breasts with a necklace, large earrings (Congo earrings, pearl earrings), etc.;

24. It is recommended to separate the sets from the total mass by displaying them in a separate tablet or on individual stands (in case of a shortage of individual stands, the sets should be displayed in cases, they must be of the same color);

25. Individual stands with a smaller size should be brought to the front, and those with a larger size - in the background;

26. You can form a separate shelf in the closet, which will display a men's assortment of goods made of silver or gold;

27. Do not allow decorative elements to block the view of the jewelry; The decorative filling of the showcase should not be too complicated, one, maximum two decorative elements are enough to fulfill the function of impulse attracting attention;

28. The lower the shelf on which the tablet stands, the more the angle of inclination should be:

What are the problems with displaying jewelry?

Jewelry itself is a very beautiful and bright product. But small. And often you have to deal with the fact that it does not look as attractive on the window as we would like it to be. Some products are simply imperceptible, and sometimes the showcase with jewelry looks very chaotic. Of course, in such conditions, one should not hope for large sales, because it is unlikely that something on such a showcase will catch the eye of the buyer.

If your store and your business are dear to you, follow the simple rules of product display. This is extremely important in the jewelry trade. We hope our tips will help you.

How to properly arrange a showcase with jewelry?

1. The more expensive the showcase, the more expensive you will sell the product.

If the assortment in your store is predominantly from our online store, then we recommend frameless glued glass showcases. They are aesthetic, create a feeling of lightness and volume, and are transparent, which significantly increases the chances of buyers to see the most beautiful jewelry from any angle. And they will fit the status of our costume jewelry optimally.

2. Order is when jewelry beckons the eye.

Any decorations can be placed on the showcases. But if there is a sorely lack of space to show all the beauty of rings and earrings, it is recommended to remove long chains, beads and necklaces from the showcase. After all, they can be hung on special pins - you can see and touch them. Smaller decorations will be perfectly visible in the window.

3. Cleanliness is the key to sales.

Make sure that there is no dust on the display case. To ensure this, display cases with completely closed walls are optimal.

4. Good lighting is a guarantee of customer delight.

Beautiful jewelry should be presented beautifully. Rhinestones and beads should look as attractive as possible. This can be done with the help of light. Purchase LED strips or fluorescent lamps. However, halogen lamps are not recommended, as the heat generated by them can ruin the products.

As for the tone of the lighting, it should be cool white.

5. Contrast backing for jewelry - the best way for maximum effect.

The ideal backing for bright sparkling jewelry is black velvet. It can lie flat on the window, or it can be beautifully draped.

6. Saving on equipment - avoiding profit.

To highlight pendants and small chains, special pedestals covered with velvet or silk are recommended. In principle, transparent pedestals are also suitable, especially since they allow you to save space. Ideally, it is better to make one quarter of the showcase with transparent pedestals, and put velvet under the rest of the decorations.

Special rocker arms or cardboard backings are ideal for earrings. The latter are only recommended for small decorations.

Special cylinders are produced for bracelets. They are also suitable for watches.

And for luxury items, use jewelry boxes. They will be more noticeable against the background of other jewelry and will favorably emphasize their availability.

7. Mirror is a must!

Don't skimp on mirrors. Better to let it be with a variable angle of inclination. It is convenient for both customers and you.

Of course, no amount of layout can replace the lively participation of sellers when choosing a piece of jewelry. This is by no means intrusive, but if a customer asks you for help, you must be helpful. And for this you need to thoroughly know the product.

Thanks to the attractive outward appearance shop windows buyers pay attention to the range of products and go inside with a desire to buy something.

And since jewelry is not an essential item, there is a very fierce battle for customers. Often the purchase of jewelry is done according to the principle “I like it, I want to go inside”. As a result, it is a beautiful wrapper (showcase) that allows you to increase the store's profit.

In an attempt to save money and entrust the shop window decoration to the seller, instead of an experienced merchandiser, you can achieve the exact opposite goal. But let's get down to business.

Main criteria

Jewelry store window dressing should be done according to the rule - do not overload it with products! If you place a small amount of rings and earrings, each of them will be perceived as something unique.

More attention is paid to such installations; purely psychologically, it seems that an object that is exhibited in splendid isolation is more valuable.

Abroad, the assortment of jewelry showcases changes weekly. In fact, this is done not even to completely replace the assortment of goods, but to draw attention to the very fact of the update.

In order for a showcase to attract and sell, when making it out, you should adhere to a number of rules. The correct showcase is different:

1. perfect colors;
2. thoughtful lighting that is relevant at any time of the day;
3. layout jewelry according to all the rules of composition.

Now in more detail about the rules of composition, there are only three types of installations:

• "3-5-8" - large decorations are placed on the showcase, medium and small items at once;
• ladder - all objects are placed at different heights;
• row - decorations are arranged in a straight line.

In this case, the most expensive and valuable jewelry is located in the center; minor objects may be located slightly below eye level. There is enough free space between them, you should not save space!

Closed type showcase

In expensive jewelry stores, a closed type of display case is usually used so that visitors inside are protected from prying eyes. In this case, it is important to pay enough attention to the back of the showcase, which is upholstered with velvet suitable colors... Spotlights are additionally installed.

Unity of style is what you need to achieve when displaying a product. If classic earrings and jewelry are laid out, then the design of the showcase should correspond to the style - strict decor and no bright signs.

In psychology, it is believed that the abundance of flowers causes subconscious anxiety in a person. So in the selection of the color scheme of the jewelry showcase, you need to use the 80/20 principle - i.e. 80% of products are subject to one color, and the remaining 20% ​​should be selected according to the principle of contrast, which together will look very harmonious.

Useful material :

Jewelry looks especially good when framed with natural stones, flowers, etc. But do not overdo it, the abundance of decor distracts attention from the decorations themselves. Each product should look attractive, all overflow and shine should be visible on it. precious metals.

Illumination will help jewelry to look good: soft, identical to daylight, which does not blind customers. Bright light from lamps will not help sell, on the contrary, it is a bad decision.

No direct focus on the jewelry itself, gems can start to fade under such a light! Luminaires are installed in such a way that the light falls from above and slightly from the side, and the shadows from the products fall back.

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Jewelry is very delicate and does not tolerate negligence - elegantly and correctly presented products play a decisive role in the desire of the buyer to purchase jewelry. Jewelry belongs to the category of luxury goods and is purchased quite rarely, most often in connection with any significant events in life. Therefore, the style of the store, and the design of the window, and the display of the goods must correspond to the form and content: nothing bright, flashy, noisy, which distracts attention.

A potential buyer should be able to take his time to examine the product from all sides. The most rational solution in this case is... By correctly arranging jewelry on it, the seller provides the buyer with as much information as is required to make a decision.

What principles should be followed?

1.Correspondence

In this case, this principle works 100%. Since jewelry in jewelry stores is represented by budget models of mass demand and exclusive, it is necessary to determine the ratio of these groups of goods and start from this when displaying products. For a budget line of products, special delights are not needed, the layout is done on tablets. For exclusive jewelry, a compositional layout is required so that the client can appreciate the offered item at its true worth. If usedstand for ringsto demonstrate products in all their glory, the buyer will be able to focus on this particular product. Also, if a client needs earrings, it makes no sense for him to consider other jewelry - specialstand for earringswill allow you to examine the product in detail and push you to buy.

The correct layout of the goods on tablets or special stands will form a certain image of the store:tablets will show the mass consumer the variety and availability of the offered products;special stands will indicate the exclusivity and value of the product.

2. Hot area of ​​the showcase

As a rule, it turns out to be the upper right corner of the display case. Here you need to place the promoted product group. In the lower left part, you can lay out design products that already attract attention by their appearance.

3. Rational division of the display area

First: in no case do not make "assorted" jewelry, mixing chains, earrings, rings. Second: it is necessary to find a balance of free space and the number of decorations, which should not be too much. This applies to display cases and display of products on tablets. If for placing, for example, an expensive chain or necklace, a separatechain stand, then such questions do not arise, there is enough free space around for the best acquaintance with the model.

But in any case, there should not be an excessive supply and abundance of products, in which a potential client is simply confused.

4. Simplicity of layout

Everything is done simply and clearly. You should not fantasize and get carried away with design solutions: elegantstand for braceletswill present the product in the best possible way.

5. Optimal height of product display

The showcase itself should not have a height of less than 0.9m or more than 1.6m. A visitor to a salon store does not have to bend or stretch to view the product. Expensive jewelry should be placed higher, on special podiums or stands.

6. Demonstration equipment

The use of tablets and jewelry stands will help to present them in the best possible angle, emphasizing the sophistication of the jewelry. There should be no distracting details - jewelry in itself attracts attention. The use of decorative elements should be kept to a minimum. The equipment and promotional materials are also just an accompanying element: everything focuses on the decoration.