Brand, one of the most famous luxury in the world, today owns the corporation LVMH (Moët Hennessy - Louis Vuitton). Under the name Louis Vyitton Fashionable clothes are produced, all kinds of accessories, but especially this brand is famous for their bags, handbags, suitcases and other saczoes.

Louis Wuitton is, of course, the name of the founder of the brand. Louis Vyitton was born in France, in Jura Province. Young Louis worked perfectly with his hands and especially interested in its production of road suitcases. In order to fully go to this fascinating lesson, the young man, according to his biographers, came on foot to Paris from his native Franche Conte, then he was only 14 years old. Maybe Louis was inspired by the story of how the poor Russian boy Misha had a hundred years before him, and there was a man, and maybe not, but the fact remains a fact - the provincial was again managed to conquer the capital, soon Wuitton became known As an excellent Master of the manufacture of road suitcases, which are willingly acquired by rich aristocrats, including the imperial family.

Louis Vyitton's trading house was opened in 1854 in Paris, the company's main product was luxurious suitcases and sacrifice from leather and fabric, which differed in high quality and were a symbol of wealth and luxury. The company was long enough for a family business. In 1892, after the death of Louis Witton, the company goes to possession of his son George Wyitton, and in 1936, when Georges dies to the grandchildren of the founder of Haston-Louis Wuitton. In 1987, the trading house becomes part of the "luxurious" conglomerate LVMHBut remains an autonomously manageable brand.

In 1998, the company decides to try happiness on the adjacent market and opens a new direction - production fashion clothes, shoes and accessories, there is also a jewelry line. With his breakthrough in this direction, the trading house is largely obliged to the invited designer Mark Jacobsu, who managed to win for the reputation of a real fashion brand. Clothing and accessories from course, not so popular as suitcases, bags and wallets, still the brand is associated only with this kind of products and to a lesser extent with the fashion industry, but this direction is very successful.

The logo of the brand or or rather the monogram, which got a brand from its owners is the interweaving of the letters L and V. The monogram is very characteristic, recognizable, it can be found, sometimes in a stylized form, on all products from. However, it can be found on products of market craftsmen from China and Thailand to the small Arnautskaya, the entire history of the brand's existence of one of his main problems was all sorts of fakes. The founder of the brand was trying to deal with it by constant changes in the drawing of the monogram fabric and the introduction of new products, and today the army of lawyers are fighting against the pirates, besides, it is the struggle with fakes that it is possible to buy products, with rare exceptions, only in specialized boutiques for World or online store.

Brand Louis Vuitton (Louis Witton) is one of the most first fashionable houses of France. The company specializes in the production of women's, male and children's clothing, shoes, luxury accessories, as well as jewelry. Business card brand - suitcases.

Founder of fashion house

In 1837, the young Louis Witton arrives in the capital of France, where the student comes to the master, which is engaged in the manufacture of chests. The skills and talents of the young Louis allow him in a short time to learn the technique of making road suitcases. After some time, the name of the young Louis becomes famous in all Paris, especially among the representatives of the highest layer of society. In those years, Louis has made its unique bags using striped tissue. He used extremely high-quality finish and expensive materials, thanks to which Witton's suitcases had great success among quite rich buyers.

In 1854, Louis Witton decides to open its first store, which receives the name "Louis Vuitton: Malletier A Pariz", which translated from French means "Louis Witton: Leather Suitcases of Paris." The first store of the manufacturer of suitcases on the street Rue Revenue des Capucines on the Champs Elysees. Until now, on the front of the building of the first store of Witton, you can see the inscription: "Louis Witton, the manufacture of suitcases, the Paris Trading House, founded in 1854." So the story of the brand Louis Witton began.

Not every beginner fashion designer and designer boasts such success as Louis was. Shortly after the opening of the first store, Witton's client was the wife of Napoleon of the Third-Empress Yevgeny de Montizho. Already at that time, Louis Vuitton's suitcases were available exceptionally selected.

Four years later, Louis decided to present a new type of suitcases to the French society - flat, which was called "Trianon". Distinctive feature New suitcases were its flat forms. Prior to that, exclusively all suitcases were made with a convex lid, which made the process of their transportation quite difficult. The new suitcase model from Louis was covered with a gray cloth, its base was manufactured using a poplar wood. At the edges of the suitcase, metal corners were installed, which served as protection against knocking.

The same 1858 also laid the beginning of another line of a company that became characteristic of her for further years. This year, the first fakes produced brand appeared. Seeing the popularity of flat suitcases, companies competitors also began to produce them. This was the reason that Louis decided to come up with a "printing of uniqueness" of the company - striped red-beige colors.

The company's popularity continued to grow every day. In 1885, the famous designer opened the first store in the capital of England. The entry into the global market was required to confirm the authenticity of the company's production, as Louis presented the inscription "Marque L. Vuitton DeposE".

Louis Witton died in 1892, leaving the leadership of the Son George Witton.

Company after the death of the founder

In 1895, the brand designers under the leadership of the new director were engaged in the development of the legendary canvas with the monograms, which were almost impossible to copy then. The son of Louis Witton Georges created a completely new motive, which consisted of a beige circle, which contained a flower with four leaves and a curved rhombus with a star consisting of four rays and a point in the center. The initials "LV" were also part of the new motive, which George created in memory of the Father. The company received a patent for a new image, which soon became a company sign of the company. Such a step has made it possible to significantly reduce the number of fakes of the products of the Louis Vuitton brand.

The new director of the company made an emphasis on promoting the company's products in the global market. That is why he traveled a lot, moving from one country to another.

Long hours on the plane brought their fruits: brand stores opened in New York, London, Bombay, Washington, Buenos Aires and Alexandria.

Company in the 20th century

In 1914, a new boutique of the company was opened on the Champs Elysees, which then became the largest trading platform in the capital of France.

The company continued to create new ideas. The result of the work of skilled designers Louis Vuitton was the soft bag-suitcase "Keep All", which was first presented to the world in the 1930th year. A new suitcase has become a kind of prerequisite for the emergence of the unique model of the Speedy bag, which the company introduced in 1932. Soon the Speedy bag was recognized as a cult.

Four years after, in 1936, George Witton died in 1936. The new director of the company was the grandson of the founder of the brand and the son of George Gaston-Louis-Witton.

During World War II, the brand actively supported the Nazi army. On the door of one of the company's shops, there was even a sign: "The entrance with dogs is prohibited. Entrance to Jews is prohibited. " After the defeat of the Nazi troops in the War in the company did everything to score this shameful page in the history of the Louis Vuitton brand.

The new director of the company in 1959 suggested changing the famous and recognizable monogram on more minimalistic. Such a decision was justified that the company makes it possible to apply a corporate drawing not only to large objects, but also small ones, which accessories were.

The development of the company on the global market continued. As a result, in 1978, the first boutique of the brand in Japan was opened. This led to the expansion of the company's influence in Asia. A few years later, Louis Vuitton's branded boutiques appeared in Taiwan (1983) and South Korea (1984).

In 1987, the brand entered the Holding "LVMH" ("Louis Vuitton Moet Hennessy"). To date, the holding is one of the largest in the production of luxury items.

In the early 1990s, the president of the fashion house became Yves Karsel. And in 1992, the company opened its first boutique in China.

New story brand

1997 year became special for the company. The appointment of Mark Jacobs to the position of art director of the brand has become the right decision. The painstaking work of this particular designer led to the fact that soon after his appointment, the company introduced its first collection of the Pret-A-Porter class, which includes men and women's models Clothes, shoes, accessories and jewelry. Before that, the brand was exclusively producing suitcases and bags. Jacobs managed to attract new collections of famous artists as Richard Prince, Stefan Sprouza, Takasi Murakami. Even the rapper Kanya Sest worked on the creation of new models and collections.

The company continued to submit to the world to the incarnation of its original ideas. In 1998, the Louis Vuitton City Guide guidebook began to be issued.

Next year, Brand opened his first boutique in Morocco.

In 2003, together with the artist Takashi Murakami, the company developed a new technology of the signature monogram, which was called "Multicolore". This brand monogram began to apply exclusively on the model of limited collections. In the same year, Louis Vuitton opened the first branded boutiques in Moscow and Delhi.

In 2005, the company celebrated 115th anniversary, which was marked by the opening of new stores in São Paulo, Shanghai, Johannesburg and New York.

The company's reputation continued to grow. In this regard, the founder and designer of the COMME DES GARCONS brand Rei Kavakubo offered the Louis Vuitton director Wavi Karshel to launch a joint store in Tokyo.

"Comme Des Garcons has become the first one who offered cooperation, to refuse which it would be stupid, as a joint project would be a great occasion to celebrate the 30th anniversary of the appearance of the brand in Tokyo."

From Iva Karshel

In 2009, the trendy house created a capsule collection of baggage, which included two cases and a road suitcase. There was a new collection for a car - concept Infiniti Essence. In the same year, the brand released a strictly limited collection of original fans in conjunction with the Spanish actress of Russia de Palma. The cost of one place from this collection was about 400 dollars. The funds that were reversed from the sales of exclusive fans, the company sent to the Orphanaid Africa Charitable Foundation, which helps the orphans of African countries.

The innovations of the company continued to delight fans and buyers around the world. In 2009, the brand Louis Vuitton introduced a new suitcase, which was called "Breakfast in the Desert". The originality of the suitcase was that he had built-in boxes and shelves. He could accommodate a computer, a TV, a coffee machine, a DVD player and so on. The suitcase had a built-in solar battery.

In the same 2009, the Cosmonauts of the Basz Oldrin, who made the first American landing on the Moon, who had made the first American landing on the Moon, who became the first American to fly to the moon and James Lovell, who was the commander of the Apolon-13, who was the commander of the Apolon-13 crew. The company introduced a new bag - "ICARE". And the photo session of Annie Leibovitz was devoted to the 40th anniversary of the conquest of the Moon man. To the Christmas holidays, the company made another surprise, submitting a collection of accessories created in the spirit of Charles Persian fairy tales.

However, the 2009 was marked not only by these events. In the same year, Rapper Kanya Sest, together with the Louis Vuitton brand, created a limited collection of Snikersov for men and women. The company released the book "Art, Fashion and Architecture", which told the story of a fashion house. Book cover design belongs to the artist Takasi Murakami. The cost of one brand book amounted to $ 130. Shortly after her presentation, the book began to be published not only in English, but also in French and Italian.

In 2009, the world celebrated the 150th anniversary of the Red Cross organization. In this regard, Annie Leibovitz together with Louis Vuitton introduced a new capsule collection of bags. The new collection was a complete rethinking of the company's branded design. Instead of familiar brown color Emmy offered to use black, and light brown and yellow monograms were replaced with red. The company also released a separate collection of designer aid kits, which were represented by compact suitcases With boxes, where it was possible to store medicines.

Next year, the company has released a limited collection of bags, which were a kind of imitation of a soccer ball. In the same year, Brand introduced his first collection of covers for Apple tablets, which cost 240 dollars. In May 2010, before the beginning of the World Cup, which was supposed to be held in South Africa, the company launched a unique advertising campaign, which was attended by such legendary football players as Pele, Zidane and Maradona. As part of the advertising company, the photographer Annie Leibovitz captured football players who played in table soccer. Football theme continued to create a case bag, which was designed to store the FIFA Cup.

In 2010, the Louis Vuitton brand was recognized as a leader among dear brands Luxury class. The list of 10 best brands, which headed the trendy house, amounted to the Research Agency "Milward Brown Optimor".

In the same year from the 16th to December 21st, the exhibition "Louis Vuitton. The art of fashion "passed in the capital of Russia. As part of the exhibition, the company presented women's collections that were created by Mark Jacobs in for different years. Katie Grand, which is the editor-in-chief and founder of Love Magazine magazine stylized the company's exhibition is quite original way, connecting accessories and bags from new collections with brand archival things.

In 2011, the world heard the second book of the brand, which the company released in conjunction with the publishing house Rizzoli. The new book was called "Louis Vuitton: Architecture and Interiors." Approximately 300 photos, pictures, sketches and layouts of buildings, as well as the interiors of fashion houses, which are in different parts of the globe, were presented in the book. The book also published interviews with the legendary architects as Peter Marino, Christian De Portsampark and Jun Aoki.

Next year, the Milward Agency in the seventh time called the Louis Vuitton brand the most expensive luxury brand. In the same year, the company in compatibility with the Japanese artist Yay Kusama presented a capsular collection of clothes and accessories for women. A distinctive feature of the new collection was the use of peas as a pattern.

"Kusama has endless energy. Cooperation with her was a very spontaneous solution. It seems to me that we managed to get a dynamic and bright project, which is a real collaboration "

From the words of Mark Jacobs

Brand today

In October 2013, Mark Jacobs officially left the post of art director of the Louis Vuitton brand. After the Spring-Summer Collection of the brand, Mark Jacobs, made an announcement that he did not intend to extend the contract with the company, the period of which ends in 2019. In his Word, Jacobs also noted that he wanted to focus on his own brand - "Marc Jacobs".

On November 4 of the same year, Nicolas Gesketrid was appointed new creative director of the brand. The new art director intends to submit to the world in March of this year's first collection.

In 2013, the brand's face was the world-famous musician David Bowie, who starred in a new advertising campaign with Arizona Muse. The advertising campaign was named "L'Invitation Au Voyage". Within the framework of the new advertising campaign, Tambour Watch watches were presented.

Unique style of viszov

After the arrival of Mark Jacobs to the company, she began to emphasize on artistic design, as the brand began to represent the collection on the "Fashion Week in Paris".

In 2007, Eva Hergigov, Naomi Campbell, Carmen Cass, Natalia Vodyanova and other famous models that participated in the 2008 Spring-Summer Collection of 2008, went to the podium in the image of nurses. Inspiration for the brand of Jacobs to create a new collection and the choice of images of models was the picture "Nurse", written by the artist Richard Prince.

In 2011, the company presented the autumn-winter collection of 2011/2012. During the collection of the collection at the fashion week, the models came out of the elevator, the forged doors of which opened the receptionist. The collection of that year, the company performed in the style of "Militari", and the overall atmosphere of the show was taken from the film "Night Porter".

Particularly beautiful was the show of the Spring-Summer Collection of 2012. That year, a fashionable house installed a white carousel on the podium with horses on which the model was sitting.

Surprises and theatrical performances continued in the next show of autumn-winter clothes 2012/2013. Then Brand Jacobsu in the head came the thought to equip the place of show by the railway station. The models on the grand show were delivered on the locomotive, and the porters helped them with the luggage.

Spring-summer collection of 2013 was a simulation of escalators for which the models were descended and raised.

And the show of the farewell collection of Jacobs brand was made in a dark neo-style style. Designer used a large number of Scenery with past shows that perfectly poured into the overall atmosphere.

Several interesting facts

"Every suitcase should be a combination of high mobility and ease."

Motto of the fashion house Louis Vuitton

The company is known for constant and tough struggle it leads with counterfeit goods. Separate brand claims have become widely known worldwide. For example, you can note a few court cases against the famous singer Britney Spears, Sony BMG and the MTV Online Channel. In the trial against Britney Spears, it was proved that she violated the law on the falsification of the trademark in the DO Something video, where the dashboard appears, which is of a pink material of an unknown origin with a symbolism of a fashion house. For the broadcast of this video, Sony BGM and MTV Online paid a fine of 80 thousand dollars.

The technology that the company used to create the first bags and suitcases has not changed since the time when Louis Witton opened his first office. To create a housing of bags, a poplar is used, and the upholstery is performed exclusively from the "Monogram" cloth. The company also uses special protection of corners about special locks that are an integral part of all Louis Vuitton brand suitcases.

The company has an additional workshop that specializes in creating special orders. There is this workshop in Anern, in the O-de-sen Department.

When making bags, Louis Vuitton brand uses not only skin, but also fabric. A particularly known fabric that is used when sewing bags is a fabric in a red-beige strip. Fabrics and monogram fabrics in several color combinations are also often used.

Since 1996, a monogram fabric is considered a symbol of the brand Louis Vuitton. Today, the company produces new versions of this tissue. The color version of the fabric, as well as the fantasy and avant-garde in 33 colors, is relatively known.

The company often acts as a sponsor of sports events. There is even a sailing regatta called "Louis Witton Cup". The regatta is a qualifying tour of the America's Cup, which in turn is considered the most prestigious sailing in the world.

Today, over the entire planet has more than 350 company stores.

The most famous boutique of the Louis Vuitton brand is located on the Champs Elysees in the capital of France. In this boutique, you can purchase exclusively all brand lines that are distributed on the seven floors of the building.

Louis Vuitton (in Russian transcription is transmitted as Louis Wuitton) - French fashion house specializing in the production of suitcases and bags, fashionable clothing, perfumery and luxury accessories under the same brand name. Currently, the company is part of the LVMH International Holding.

Louis Vuitton is one of the oldest fashionable houses of Europe. His story began in the middle of the XIX century, in 1854. His future founder, Louis Wyitton (1821-1892), was born in France, in the canton of Yura, from where he moved to Paris in 1835. Rather, it "crossed" - because 400-kilometer distance from native city He overcame to the capital, working on the road to all sorts of utility work to pay for his journey. Once in Paris, the young man becomes a student of the joiner, made the chests, and, apparently, the apprenticeship did not pass in a gift - the chests of Louis Wyitton turned out to be in demand among the Parisian nobility, he even became a personal joiner of Evgenia de Montijo, Napoleon's wife III. Dating in the circles of French nobility, allowed him to fully reveal his ideas about things that make any trip more convenient - and in 1854 Louis Wyitton opens his own workshop in Paris, on the Rue Neuve Des Capucines (even the French philosopher encyclopedist mentioned this workshop Denis Didro).

In 1858, Louis Vyitton presented his new creation to the public - a flat suitcase, lightweight and hermetic opened on the side. This invention made a real coup - to it, the suitcases were round form opening from above, and it was not possible to store them in the stacks during transportation - and the Siteton's suitcases could simply be added to one another, and carry at least the edge of the world.

It is after this invention that Louis Vuitton's house began to develop and gain popularity, and competitors sought to copy each new Master - precisely to prevent copying appearance Suitcases LV in 1876 their design has changed to beige-brown, in the colors that we used to see today.

In 1888, the suitcases began to sow a cloth with a picture of a cell and the inscription "Marque L. Vuitton Déposée, and the drawing of the LV-familiar to us appeared on the suitcases even later - in 1896, after the death of the company's founder, when the company has already passed under the Office of the Son Louis - George Wuitton.

After the death of the Father, Georges Wuitton began to turn the company to an international corporation, taking active participation In exhibitions around the world, the monogram fabric patented (in the figure of which, besides the LV monogram, geometrically-flower motifs for the Victorian era were also contained).

In 1901, the company introduced the Steamer bag, intended to store all sorts of small things in a large baggage.

In 1914, Louis Vuitton Building was opened on the Champs Elysees - in those years, he became the largest baggage store and travel goods in the world. Before I World War, shops opened in London, Bombay, Washington, New York, Alexandria and Buenos Aires.

In 1932, the first copy of the Speedy handbag appeared. This model was so much liked to women that they are manufactured and selling even in our days, observing all technology.

After the death of George Witton in 1936, the company was headed by his son, Gaston Louis Witton. It was under his leadership that the company expanded its range by applying the branded canvas with the monograms on everything that only dealt with baggage and bags - from wallets and wallets to the largest suitcases.

The company's history during the Second World War is full of secrets and shortcoming, the official biography simply lowers this period. According to certain sources, a family-owned company at that time more than actively supported the Puppet Government of Marshal Philippe Peten, and cooperated with Germany.

After the war, the company took several years to forget the past and return the past position. In 1966, Papillon bag was presented (a cylindrical bag, popular and today), and in 1977, two Louis Vuitton store brought profit by $ 10 million. A year later, in 1978, the first store was opened in Japan, and from the mid-1980s - the company expanded the presence of Taiwan and South Korea.

In 1983 Louis Vuitton, together with America's Cup, created the regatta Louis Vuitton Cup, the prestigious Cup, which existed until 2007.

In 1987, the merger of the two largest luxury producers had happened - Louis Vuitton and Moet Hennessy. The company continued to develop successfully. She, as before, was engaged in the production of luxury bags and suitcases. At the time of 1989, 130 branded shops were opened in the world.

In 1989, the Louis Vuitton network has already numbered 130 stores. In the early 1990s, the company headed Yves Carcelle (Yves Carcelle). Upon it, the company entered the Chinese market, introduced the Taiga collection and released a collection of literature and feather handles.

In 1997, Mark Jacobs Mark Jacobs becomes an art director of the Louis Vuitton house, and it was his merit that in 1998 LV released the first line of Pret-A-Porter, which entered men's and women's clothing, jewelry, shoes, clock.

In 2001, exclusive lines of bags appeared (Stephen Jacobs and Stephen Spouses developed by Mark Jacobs, offered only to VIP clients of the company. In 2003, Takashi Murakami represents a new collection of bags in which the branded canvas was decorated with multi-colored vensels, and new Shops are opening in Moscow and New Delhi, New York, São Paulo, Johannesburg and Shanghai, and in 2005 the famous Louis Vuitton shop on the Chamber of Elysees, from which the company's history once began.

In 2002, a collection of clocks Tambour was presented. During this year, the LV building was opened in the Tokyo district of Gindza.

In 2003, Takasi Murakov, in collaboration with Mark Jacobs, developed a new collection of MONOGRAM MULTICOLORE bags and accessories. This range includes Monogram Monogram MONogram, but in 33 different colors on a white or black background. (On the classic canvas gold monograms on a brown background.) Murakami also created a drawing "cherry blossom", in which smiling cartoon faces in the midst of pink and yellow flowers From time to time was placed on the canvas Monogram. This template appeared on a limited number of products. The production of this limited circulation was discontinued in June 2003. During 2003, stores in Moscow of Russia and New Delhi (India) were opened.

In 2004, the Louis Vuitton brand celebrated its 150th anniversary. New shops in New York (on Fifth Avenue), Sao Paulo, Mexico City, Cancun and Johannesburg were opened. In addition, this year the first global store in Shanghai was opened.

In 2008, Louis Vuitton released the Damier Graphite cloth. Canvas has a classic Damier pattern, but in black and gray colors, which gives him a male look. Also in 2008, together with Farrell Williams, a series of jewelry (Blason) and glasses for Louis Vuitton were developed.

In 2010, Louis Vuitton opened a store in London, calling him his most luxurious shop.

On November 4, 2013, the company confirmed that Nicholas Gesketary was hired instead of Mark Jacobs as an artistic director of women's collections. The first line of GheSquière was shown in Paris in March 2014.

On March 26, 2018, Virgil Abloh was appointed artistic director of men's clothing - he became the first African American label artistic director and one of the few African American designers of a large European fashion house. His debut show took place at the Paris Fashion Week in Paris in 2018 and passed in the historic courtyard of the Palais-Royal Palace.

Louis Vuitton.

The story of Louis Vuitton's brand, which became synonymous with the word "travel", began with the journey of her founder Louis Witton. In 1835, a fourteen-year-old joiner went from a little French village of Antsha on foot to Paris.

There he became an apprentice famous at the time of the manufacturer of road suitcases - Monsieur Mareshal. As with the development of various types of transport, trains and steamats, and then cars and aircraft, people began to travel more, this profession was very profitable, and in 1954, Wuitton had enough customers to open his business.

In the world of road bags, Louis Wuitton was glad by a real inventor. It replaces the vaulted road chest lid, Which is very accustomed to this time more comfortable flat, suggests its waterproof canvas and adds special compartments for fans, gloves and other accessories. He also invented the port-suite, in which you can carry suits, not risking them to remember and code lock on the suitcase and much more. The customers were the owners of steamers, newspapers, factories and other aristocrats. Closer to the 60-70 years of Louis Vuitton clients became movie and television stars.

Since 1896, all products of the brand began to decorate the brand name - the emblem with the initials LV, known now all over the world. This monogram was invented by the son of Louis, George in order to protect himself and his products from fakes. However, the problem of combating pirated products is acutely facing the company to this day.

Nevertheless, soon the brand won all the continents, the Wuitton family opened boutiques in Europe, America, Asia. Now the company owns 380 stores in fifty three countries around the world, under this brand there are lines of hours and shoes, as well as a line of jewelry.

Louis Vuitton Production Making Technology For 150 years has not changed special changes, more than half of operations are performed manually. For all his history, Wyitton tried their skills in the production of various products from bicycles to bed. However, this product was not demanded. The rapidly entered fashion for travel suggested new directions in production. And now, in addition to suitcases, sacques, bags and handbags, most of the companies in the goods are occupied by various cases, covers, or so-called special substation baggages.

Products Louus Vuitton never drops. The old collection, which cannot be sold, is burned, and its place takes a new one to wait for his buyer as much time as it takes.

October 30, 2016, 19:37

Louis Vuitton (Louis Witton) is one of the oldest French fashionable houses specializing in the production of male, female and children's clothing, shoes and accessories of a luxury segment, as well as jewelry. The business card of the brand is suitcases.

Fashion house founded in 1854 Louis Witton (in the photo below).

Biography Louis Witton

In 1837, the young Louis Witton arrived in Paris and entered the student to the master for the manufacture of chests - Mr. Marechalya. Thanks to his skills and talents, Louis quickly learned the technique of making road suitcases. Soon his name was already hearing in the French bohemian and the highest sections of society. Thanks to the quality of finishes and expensive materials, the suitcases from Witton were greatly successful among very rich buyers.

In 1854, Louis Witton opened his first Louis Vuitton store: Malletier A Paris (translated from Franz: "Louis Witton: Leather Suitcases of Paris") On the street Rue Neuve Des Capucines in Paris on the Champs Elysees. On the front of the house to this day there is an inscription: « Louis Witton, Production of Suitcases, Paris Trading House, founded in 1854 » .

In 1858, Louis presented a novelty - a flat suitcase, which was called "Trianon". A distinctive feature of the model has become its flat form. Up to this point, all suitcases were made with a convex lid, which complicated their transportation, since it was inconvenient to put them. The suitcase was covered with a gray waterproof tissue, had a base of a poplar wood, and its edges were protected from knocking down with metal corners.

The 1858th year marked the beginning of another characteristic line of Louis Vuitton brand - the appearance of a huge amount of fakes. Flat steel suitcases made other baggage manufacturers. Then Louis came up with the "printing of uniqueness" brand - striped red-beige colors.

In 1859, due to the fact that orders came to Witton from around the world, there was a need to move to larger premises. In this regard, Witton's production moved to Anern, a village, located in a mile from Paris.

In 1968, the trendy house developed into a company that serves elite customers, including royal families.

In 1869, at the solemn opening of the Suez Canal Ismail Pasha, Hediv (Vice-Sultan) of Egypt, headed the list of heads of states posting special orders for Louis Vuitton. In addition, Vuitton has created a trunk bed for the legendary researcher Pierre Savornian de Brazz, who helped strengthen his reputation as masters of baggage design for traveling to distant countries.

In 1885, the designer opened his first store in London.

In connection with the release of the brand to the world market, he began to confirm the authenticity of its goods in the inscription "Marque L.Vuitton Deposee".

In 1888, 30 people worked in the company.

In 1890, Witton presented a Tumbler's castle, who essentially turned his creation to safes. He developed every castle with a unique key and number, and even publicly challenged Hudini to open one of them.

In 1892, Louis Witton died, leaving his Empire to Son George Witton (in the photo below).

Louis Vuitton after the death of the creator

In 1895, the company's designers under the leadership of George Witton developed a legendary cloth with monograms that were very difficult to copy. Georges created a new motive, which consisted of a beige circle containing a four-leaf flower, curved beige rhombus with a four-beam star and a point in the center, "LV" initials in memory of his father. The image was patented and subsequently became the Louis Vuitton brand sign. Thanks to this, the world has significantly declined the percentage of fakes of Louis Vuitton.

In the monogram used architectural detail of the Palace of the Doge in Venice.

For many years, George has been promoting Louis Vuitton's products in the international market, a lot traveled and constantly moved from the country to the country. Soon, Louis Vuitton's shops appeared in New York, Bombay, London, Washington, Alexandria and Buenos Aires.

Louis Vuitton in the twentieth century

In 1914, Louis Vuitton Boutique, which became the largest store in the city in Paris, was opened on the Champs Elysees fields in Paris.

In the 1920s, the brand for the first time released perfumes Heures d'Absence ',' Je, Tu, Il '

In the first half of the 20th century, Witton was released a variety of bags, which subsequently became legends.

In 1901, Steamer Bag was released.

Transformation Steamer Bag in later years.

In 1925, by order Coco Chanel was created by Squire Bag. Squire Bag was released in mass sales in 1934.

In 1955, Squire Bag has undergone transformation and renamed CHAMPS-ELYSEES BAG. And in 1992 Champs-Elysees Bag has undergone another transformation and renamed Alma Bag. Alma is a word taken from the famous Place de L Square Alma (Alma Square), located in the heart of Paris, near the Seine.

In 1930, a bag-suitcase Keepall was released, which became one of the most popular Witton bags, symbolized a new type of road bags.

In 1932, NOè BAG was released. The bag was originally designed at the request of the manufacturer of champagne. He needed a bag in which it will be possible to transfer up to five bottles at the same time. And so far she can accommodate these five bottles.

Audrey Hepburn asked Witton to convert a large Keepall travel bag into something smaller that she could wear constantly, and in 1965 the Speedy bag was released.

In 1966, Papillon bag came out.

Let's go back to the history of Louis Vuitton.

In 1936, Georges Vitton died, and Louis Vuitton's office completely passed into his son Haston-Louis Witton (in the photo below).

Gaston Louis began to use more pliable skin types for bags and leather goods. What the specifics of certain types of skin are such that during the use of the skin changes its shades, but does not change its qualities and aesthetic properties. For example, the skin begins with a light tone and gradually darkens over time, resulting in a rich caramel or amber tint.

During World War II, Louis Vuitton's trademark supported the Nazis, hanging the sign on the door: « No entry with dogs. No entrance to Jews » . This shameful page in the history of the brand has tried to quickly forget.

From 1945, Louis Witton began to introduce the skin to most of the goods manufactured by him: from large baggage to the clutch.

In 1977, Gaston-Louis Witton dies, and the company is headed by Henri Rakamière, Staltechnic Magnate, who was in Klan Witton, thanks to the marriage at one of the daughters of Gaston Louis Witton.

In the 1970s were a period of re-launch and rapid development For Louis Vuitton. The house has grown in the early 70s from two exclusive shops and 11 million euros of income from sales up to 125 stores that give 600 million euros by 1989.

In 1978, the famous photographer Jean Larivier began to cooperate with Louis Witton.

For more than 30 years, Jean Larivier traveled around the world, creating advertising campaigns for the brand.

In 1978, the first boutique Louis Vuitton in Japan opened.

From this point on, the trademark has become expanding its influence in Asia. Later, branded boutiques were opened in Taiwan (1983) and in South Korea (1984).

In 1987, the Louis Vuitton brand became part of LVMH Holding (Louis Vuitton Moet Hennessy), which is one of the world's largest luxury items in the world.

In 1989, Louis Vuitton has a hundred and thirty boutiques around the world.

In the early 1990s, IV Karsel was appointed president of the fashion house. In 1992, the first boutique Witton was opened in Beijing.

In 1996, Louis Vuitton noted the centenary of his corporate invention - "Monogram Canvas".

New story of a fashion house

In 1997, Mark Jacobs became the artistic director Louis Vuitton.

Thanks to the work of the designer, the company in March 1998 released the first women's and male collections Grand-a-Porter class: clothing, shoes, accessories and jewelry.

The collection was presented brushy costumes, original skirts to the knees and to the ankle, satin double breasted coats, laconic pullovers. With the arrival of Mark Jacobs, fashionable home began to produce men's collections, shoes, accessories, jewelry.

Up to this point, Louis Vuitton was engaged in the production of exclusively bags and suitcases. The fashion designer attracted to cooperation over the collections of many famous artists: Stephen Spraza, Takasi Murakami, Richard Prince.

Mark Jacobs suggested decorating the LV brand sign not only bags and suitcases, but also tissue, thereby initiating a new boom of logism.

In 1998, the trendy home began to release the Louis Vuitton City Guide tourist guide for the most interesting places of the planet.

In 1999, the first boutique Louis Vuitton was opened in Marrakesh, Morocco.

The last events in the 20th century were the release of a mini-monogram line in 1999, and auction at the International Film Festival in Venice, Italy, on which Case "Amfar", the design of which was developed by Sharon Stone, was sold for 45 thousand dollars, and reversible Money went to the AIDS research fund.

In the Louis Vuitton collection Spring-Summer 2000, Jacobs offered simple straight trousers with easy-wool arrows, decorated with multiple pockets with an embroidery beads. His "magic" lace prints in the style of the 1960s became a real trend - they turned discreet office clothes into sexy outfits.

In 2001, Stephen Sprus in collaboration with Mark Jacobs developed a limited circulation of Vuitton's bags with drawing of graffiti.

Male collection Louis Vuitton Autumn-Winter 2001/2002 even more from the usual trends, as Jacobs refused to use the Militari style very popular at the time. Instead, he came up with an image of a neoromantic gentleman dressed in black leather coats With red loops or in bold striped shirts, which wear under closed knitted jackets.

The Women's Louis Vuitton Autumn-Winter 2001/2002 collection was "explicit improvement", as Tomas wrote about this on one of the fashion portals. This collection resembled Jacqueline Kennedy and its unique style. Jacobs chose such materials such as cotton, tweed, silk and yarn. The final strokes shocked by the public, steel mink trim, metal rivets and sexy leather shoe shoes.

In 2003, together with Takasi Murakov, a new Multicolore monogram technology was developed, used when creating a limited collection of bags.

In the same year, Louis Vuitton branded boutiques opened in the capital of Russia and India.

By 2004, with the arrival of Jacobs Mark, Louis Vuitton's profit increased 3 times.

In 2005, Louis Vuitton celebrated its 115th anniversary. In honor of this significant event, new boutiques of the firm opened in São Paulo, New York, Shanghai and Johannesburg.

By 2005, Louis Vuitton reopened a store on the Champs Elysees in Paris, developed by American architect Eric Carlson, and released the Speedy clock collection.

In 2008, Louis Vuitton released a new canvas Damier Graphite. The canvas repeats the drawing of the classic Damier sample, but in black and gray, giving it a courageous and urban look.

Also in 2008, together with Farrell Williams, a series of jewelry ("Blason") and glasses for Louis Vuitton were developed.

In 2009, Louis Vuitton created a capsule collection of baggage consisting of two cases and a road suitcase for the new concept car Infiniti Essence.

In the same year, a fashionable house in cooperation with the Spanish actress Rossi de Palma prepared a limited collection of fans. The cost of the accessory was about 400 dollars. Cash reversed from sales has been listed in the Orphanaid Africa Charitable Organization Foundation, which helps the orphans of African countries.

In 2009, Louis Vuitton presented a unique suitcase "Breakfast in the Desert", with built-in boxes and shelves. According to developers, the road case can accommodate a TV, a computer, a coffee machine and a DVD player, etc. The suitcase was equipped with a built-in solar panel.

In 2009, legendary astronauts were legendary by Louis Vuitton advertising campaign: Basz Oldrin, who made the first landing on the moon, Sally Raj, the first American, who sent to the moon and James Lovell, the APOLLO-13 crew commander. The Louis Vuitton - ICARE model appeared in the frame. Annie Leibovitz's photo session was devoted to the 40th anniversary of the conquest of the Moon by man. Shooting took place in the California desert.

In 2009, Canye West created a limited collection of male and female snickers for Louis Vuitton.

In the same year, the trendy house released the book Louis Vuitton: Art, Fashion and Architecture. It described on the collaboration of the brand in the entire history of its existence. The design of the bookkeeper developed the artist Takasi Murakami. The publication was available in English, French and Italian. The cost of the book amounted to $ 130.

In 2009, in honor of the 150th anniversary of the Red Cross Louis Vuitton created a collection of domechki in the form of suitcases with built-in drawers for drug storage. The corpus of the original case was decorated with a red cross image. The first aid kit was also exhibited at Sotheby's auction.

In 2010, Louis Vuitton has released a limited collection of bags that imitate the surface of the soccer ball.

In the same year, the trendy house created a collection of covers for iPad worth 240 dollars.

In May 2010, on the eve of the World Cup in South Africa, Louis Vuitton introduced an advertising campaign with Pele, Zidan and Maradona. Annie Leibovitz captured legendary football players playing table football.

In the same year, Louis Vuitton created a FIFA Cup Storage Bag.

In 2010, the Milward Brown Optimor Research Agency has published a list of 10 most expensive luxury segment brands. The first line of this rating took Louis Vuitton. In 2010, a fashionable house put 20 vintage suitcases at Cristie's Auction. The claimed price of the objects varied from 400 to 4,000 pounds.

In early 2011, Louis Vuitton hired Kim Jones. He became a leading designer of men's clothing under the general corrective leadership of Mark Jacobs.

In 2011, on request Louis Vuitton, Rizzoli published a book "Louis Vuitton: Architecture and Interiors". It featured about 300 shots, sketches, layouts of buildings and interiors of fashion houses located in different cities planets. In the book were published interviews with such architects like Jun Aoki, Peter Marino and Christian de Portsamp. The publication was presented in the slipkeys and in the usual hardcover.

In 2012, Mark Jacobs and Japanese artist Yoyu Kusama created a capsular collection of women's clothing and accessories for Louis Vuitton with a bright pea print.

In 2013, Mark Jacobs and Sofia Koppolla created the Louis Vuitton SC Bag bag model in two sizes. Accessories were presented in the Paris Department Store Le Bon Marché Rive Gauche.

In October 2013, Mark Jacobs left the post of Creative Director Louis Vuitton. After the Spring-Summer Collection of Marks Bernard Arno and Mark Jacobs announced that they would not extend the contract, whose validity period ends in 2014. The designer stressed that he plans to focus on working on his own brand - Marc Jacobs.

In 2013, the world-famous musician David Bowie became a new face of the brand Louis Vuitton. Together with Arizona Muse, he starred in an advertising campaign called L'Invitation Au Voyage, presenting the Tambour Watch watch.

In January 2014, Julie de Libran, director of the design of the Women's Louis Vuitton, left his post. For five years, Libran under the guidance of Mark Jacobs was engaged in creating clothing and accessories for off-season collections: Pre-Fall and Resort.

In 2014, the third collaboration of Louis Vuitton with street artists took place. This time they became the Frenchman Andre Saraila, American Kenny Scarf and Chilian Inti. Artists created for the brand collection of challenges of Foularards d'Artistes III.

Kenny Scarf decorated his creation with a bright psychedelic print in the form of astronomical images and symbols of pop culture.

The background of the headscarf Andre Sarava became the pattern in the form of paint stains and the character Mr A, a blue figure with asymmetrical eyes.

At the Inti's kara, the Sun was depicted based on the image of God Viracowa of the Tiwanaki civilization. The Chilean artist performed his pattern in warm orange-gold tones and bordered with a red frame with an ornament from ancient symbols.

Louis Vuitton's motto: "Every suitcase must combine high mobility and ease.";

The firm is famous in that it leads to a permanent struggle against counterfeit products, many checkers of the company received wide public distribution. As an example, court cases vs. Britney Spears, Sony BMG and MTV Online. The singer was recognized as guilty of violating the law on the falsification of the trademark in the DO SOMETHING clip, where the dashboard appears, upholstered with a pink material with the symbolism "Louis Vuitton". And Sony BMG and MTV Online telecasts had to pay a $ 80,000 brand for broadcasting this clip;

The production technology of road bags and suitcases has not changed since the fact that Louis Witton opened his company. The housing of the bag is created from the poplar, and the upholstery exclusively from the Monogram cannon. In addition, there is a special protection of corners and unique locks that are an integral part of all luggage accessories and Louis Vuitton suitcases;

The Louis Vuitton house has an additional workshop specializing in special orders and located in Anern, in the O-de-Sen Department;

For the manufacture of bags Louis Vuitton uses not only skin, but also fabric. The fabric is especially known in the red-beige strip, a cloth into a cage and a monogram fabric in several color combinations;

A symbol of the house Louis Vuitton has been a monogram fabric since 1896. Currently, there are new versions of the monogram fabric: the most famous of them is color, fantasy and avant-garde in 33 colors, as well as in a varnished leather and denim.

Louis Vuitton Group is a sponsor of a number of large sporting events. An example of this is the Louis Witton Cup is a sailing regatta that was a qualifying round for the America's Cup, the most prestigious trophy in the world of sailing. The Louis Vuitton group sponsored these competitions for a quarter of a century - from 1983 to 2007.

Today, around the world has more than 350 branded Louis Vuitton boutiques;

The most famous flagship boutique Louis Vuitton is located on the Elysees in Paris, all lines of the brand are sold in it, distributed on seven levels of the building.