1 People who adhere to one style or another sometimes do not even understand the origin and meaning of the brand, which they gave their preference to. Not everyone knows that today gear is not just a protection of our bodies from bad weather, but also an indicator of your success, and also indicates belonging to a particular subculture. For example, bikers wear special motorcycle jackets, skaters wear Thresher, and hard rock people have their own unique style. In addition, in our country, since the late 70s, a special caste has appeared, called football fans, or, as they are also called "office workers". Their number grew every year, and now tens, if not hundreds of thousands of young men and girls refer themselves to this subculture. Their fashionable style has been completely stolen from the West, because it is customary for us to steal other people's ideas, and this no longer surprises anyone. Accordingly, all of their clothing has Western roots, and none of them will flaunt Chinese counterfeits. Today we will talk about one of these companies that football hooligans love, this Stone island, which means you can read a little below. Add our site site to your bookmarks to always have access to useful and popular information.
However, before I continue, I would like to point you to a few informative publications on the subject of fashion slang. For example, what does Vichugan mean, who is Rasta, what is Vanilla, what does Antihype mean, etc.
So let's continue Stone Island, translation? This term is the name of a clothing company, and translates as " Stone Island".

Stone island is a clothing brand that is inextricably linked to football culture.

What does Okolofutbola mean?

Stone island- translated as " Stone Island".

Stone Island history

The owner of Stone Island is Carlo Rivetti, who in 1980 began his search for a more interesting style and tried to ennoble sportswear. He and his sister started looking for a company in Italy that would have their own vision of innovative everyday wear. As a result, they acquired CP Company, and Stone Island itself appeared almost by accident. Founder and designer of the company CP Company Massimo Osti bought a new fabric called Tela Stella. It was a rough, wind-proof material, impregnated with a special composition. It was used to make tents for trucks, " counter"The fabric was that the reverse and front were dyed differently. He could not find a way to make the material fit into the CP Company line of clothing, so he decided to create a small collection of seven jackets. He was inspired by the clothes of the military and sailors, and he chose the compass as the logo for their new line, and that is how Stone Island was born.

This ultra-modern approach, along with the brand's masculine, military style, has proven to be very appealing to football fans. Fans traveling overseas to international games have always been on the lookout for new and exciting clothing to bring home and show off their new acquisition. Stonik, with its unique design and coarse fabrics from Osti, fits perfectly into this paradigm. It can be concluded that Osti turned out to be " visionary", and made a splash in the world of men's fashion, with particular attention to the comfort and functionality of clothing, using innovative materials.

Many fans of this clothing are wondering about the origin of the logo. Stone island, as well as about its meaning. Since Masimo Otti was a big fan of military uniforms, he began to study the composition of fabrics, cut, while trying to create something special. He got many of his ideas from the naval ones, and this prompted him to make a compass and a wind rose as a logo, as a reminder to everyone about the nautical theme. For knowledgeable people, this symbol is directly associated with maritime service, the endless sea, and ordinary sailors who have worn durable, comfortable and practical clothes for centuries. From this we can conclude that Stone Island clothing is inherent in comfort, simplicity and conservatism.

However, the popularity of this brand would not have been so strong if the latest achievements of science and technology were not applied in these clothes. Some fabrics used in sewing " Stoney"never before have ever been involved in the production of clothing. Nylon, as well as its variations, became a real discovery, and this durable and wear-resistant material proved to be its best side.
After a successful start, Mr. Masimo Otti began experimenting with innovative fabrics. So metal threads, monofilament nylon, thin nylon material, as well as fabrics that changed color depending on the light, began to be used in clothes.

In Russia, these clothes are bought precisely for its patch with the company logo, in the form of NATO symbols, which is attached to the clothes with two buttons. Since the 80s, this brand has been gaining popularity among football hooligans. Such application of the patch on its products has become a really great find, giving the entire line of clothing uniqueness and authenticity. Nowadays, the patch has become more than just a separate piece of clothing. In fact, this small piece of fabric has become a kind of fetish. For some time now, this patch has become a distinctive sign, allowing you to find people with the same interests and views among a crowd of strangers. In the UK, people who wore Stone Island clothes were not even allowed into some pubs, knowing that these people had a bad reputation because they often got into fights.

Since the things of this company are quite expensive, as usual, many Stone Island fakes have appeared and have flooded the market. And the patch fixing method has allowed many merchants to create fairly high-quality copies. It is not difficult to make an embroidered label, therefore they are imported not only from China, but even made in Russia. Counterfeits differ in quality, you can buy a patch that is indistinguishable from the original, but more often you will find a counterfeit with a terrible performance. Horrible colors, strange fastening, fake buttons will immediately give out a fake product. Unfortunately, shkololo gladly buys fake patches and attaches them to their clothes, feeling belonging to the caste of football fans.

Stone Island Patches

Total in " nature"There are three types of stripes known to all.

First view. It is depicted in black and white, and is used on the most unique pieces that use many new technologies and fabrics. This

ATTENTION! The correct barcode does not yet give a 100% guarantee of the originality of the product. However, an incorrect barcode is a clear sign of a forgery.

To verify the authenticity of the barcode, you can use the form below.

Enter 13 digits of the barcode:Check

“We are not rich enough to buy cheap things,” is the favorite saying of the British. Perhaps that is why the first fans of the Stone Island brand were English football fans.

Thanks to a great interest in industrial fabrics and a love of experimentation, the creators of the brand never stand still. They constantly develop and create new technologies for the production of high quality and stylish clothing. Of course, the fees for this quality are also quite high. But, given the fact that the clothes will serve for many years, without losing at all in appearance and quality, it will be possible to speak about the purchase as a profitable investment of money.

The most important thing in this case is not to pay a round sum for a fake. She certainly won't impress you from the first day of purchase.

In order to identify fake Stone Island clothes, it is enough to take a tablet or phone with Certilogo installed with you to the store. A tag must be sewn on the side seam of the product, on which the CLG code must be indicated.

CLG must be specified - code

The program scans it and displays information:

• the item is genuine if the tag is from the original clothing;
• the thing is fake or even counterfeit if the clothes have a dubious look.

However, this type of verification can be applied to garments that the Stone Island brand began producing in 2014. In order to calculate the original patterns sewn up to that time, you need to carefully look at the details. After all, it is they who most often can tell a lot, since the manufacturers of fakes do not bother with them too much.

INSCRIPTIONS

Some fakes can give themselves out at first glance. You won't even need to consider all sorts of seams and tags.

1. Pay attention to the thing before you buy: is its color characteristic of the color scheme that the brand usually adheres to? It will not be superfluous to look at pictures or read information on the Internet.
2. See if there are any inscriptions on the clothes. Remember that the inscription with the name of the Stone Island brand can only be found on T-shirts or T-shirts with long sleeves, since they do not have other insignia (brand patches, for example). Any print on a sweatshirt, jacket or pants should already raise doubts.
3. If there are no inscriptions, evaluate the quality of the material itself. Considering how seriously the manufacturer follows the technologies of fabric production, it should speak of its high quality with all its appearance. If it looks modest and careless, with spools or puffs and threads sticking out of the seams, then there can be no talk of high quality. Most likely, such a product also smells like "chemistry".

PATCHES

Of course, this is the most important trademark of the brand. The copy makers have learned to copy it well, but still not completely. What can you see when comparing the fake and the original patch:

• the difference is in the fabric of the patches. The fabric of the original patch is dense, velvety, like felt. On fake fabric, you can see a fine mesh, a cage.
• the corporate logo of the brand (Rose of the Winds) and its name are embroidered with threads of different colors. The copy uses dark green thread, while the original uses gray thread.
• the stitch width is also different - the fake patch has a larger stitch width.
• between the letters of the brand name on the fake patch, there are kinds of connecting threads.
• The letters of the original are each embroidered separately.

history of the company

The Stone Island clothing brand emerged that year as a product of the company that bore the name C.P. Company. When creating a new brand, the Italian fashion designer and designer Massimo Osti wanted to embody the materials that were avant-garde at that time, his idea was to try to use fabrics in men's clothing that had never been used in it before. As a result of his work under the Stone Island brand, unique things began to appear both in the quality of the material and its processing technologies, as well as in extreme design.

The manufacturing procedures used to make Stone Island items often have their roots in various industrial areas, allowing for the production of custom garments. Among the innovations used in the production of clothing, we can note jackets made of dense monofilament nylon, similar to that used in the water filtration process, the lightest nylon fabrics, using a vacuum treatment, covered with a steel microscopic film, which is used in aviation technology to protect on-board computers, diamond-shaped nylon (diamond-shaped fiber cross-section) with polyurethane coating, nonwovens, metallic threads, materials that change their color from the ambient temperature.

Gradually, thanks to the application of the above technological steps, the company began to gain popularity in Europe, especially in Italy and Great Britain.

There are two clothing lines - the classic Stone Island and the design line Stone Island Shadow

Stone Island brand name

The hallmark of the Stone Island clothing is the presence on the left sleeve of a small piece of fabric with the company's emblem, in the form of a "compass" fastened to the clothes with two buttons.

Stone Island in fan culture

Stone Island, like many other casual brands, is a favorite of football fans.

Links

• Official website of the company (eng.)

Wikimedia Foundation. 2010.

See what "Stone Island" is in other dictionaries:

Stone island- Das Logo der Marke Stone Island ist eine international bekannte italienische Herren Modemarke im gehobenen Preissegment mit eigenen Einzelhandelsgeschäften. Das Label wurde 1982 vom italienischen Designer Massimo Osti…… Deutsch Wikipedia

Stone island- Infobox Company Type = Private company name = Stone Island company | location = Garrett Street, London industry = Textile products = Clothing Footwear Accessories foundation = 1982 revenue = Retail operating income = net income = num employees =…… Wikipedia

Stone Island (comics)- Stone Island If this infobox is not supposed to have an image, please add | noimage = yes. Publication information Publisher… Wikipedia

Stone Island (2000AD)- Stone Island is a new horror series in the weekly comic 2000 AD. It is written by Ian Edginton, who can also be seen working on The Red Seas. The artist is Simon Davis, who can also be seen working on Black Siddha and Sinister Dexter. The story… Wikipedia

Otherworld (Stone Island)- According to The Light the way, there is a thin, mean world that exists between life and death. They prey upon transitory souls like salmon spawning upstream. Split into drones, workers and warriors, the creatures of this world look like ... ... Wikipedia

Stone, Carpenter, and Willson- Stone, Carpenter and Willson was a Providence, Rhode Island based architectural firm in the late 19th and early 20th Centuries. It was named for the partners Alfred E. Stone (1834 1908), cite web | url = http: //www.sah.org/index.php? Src = gendocs ... ... Wikipedia

Stone Circles (Hong Kong)- Stone Circles are expected to be found in Hong Kong as Hong Kong is rich in Neolithic and Bronze Age artefacts]. Lo Ah Tsai Stone CircleLo Ah Tsai Stone Circle…… Wikipedia

Stone & Webster- Type Subsidiary Industry Engineering Founded 1889 (Boston, Massachusetts) ... Wikipedia

The Stone Island brand is widely known in our country and abroad. But what does the Stone Island patch mean? In this article we will try to understand the issue. Ston Iceland clothes are loved by connoisseurs of high-quality and comfortable products, but, first of all, the company is associated with representatives of the casual culture and football fans.

Delving deeper into history, it was Italian football fans who first drew attention to the original S.I. The brainchild of designer Massimo Osti has set an almost unattainable level for streetwear and casual wear since its birth in 1982. The brand with the famous patch on the sleeve was originally a product of C.P. Company, but later gained independence and fame thanks to the unique quality of materials and their processing technologies. After Stone Island fell in love in England, brand stores began to appear in European capitals, attracting the attention of millions. We can say that Mr. Osti personally made a revolution in the world of fashion, paying special attention to details, and raising the comfort and functionality of everyday wear to a new level.

Origin and meaning of the Stone Island logo

So where did that famous Stone Island logo come from? The idea was born out of Maestro Massimo Otti's hobby for military uniform. He studied the technology of producing clothing for the military for a long time, while experimenting with new technologies. It was the combination of a compass and a wind rose that became the basis of the S.I. logo. Thus, this is a reference to the maritime theme and the navy. The image is associated with the raging sea and sailors who wore durable and windproof clothing, heavy jackets. A kind of reminder of the origins of the company, when the first jackets and raincoats with hoods were made. Here is the associative array inherent in Stone Island clothing - conservatism, comfort and simplicity.

At the same time, new materials were used in the production of “stonik” clothes, which had not previously been used in the production of the men's line. The real discovery was nylon and its variations. Further, industrial fabrics, which were used in military affairs, began to be used in production - a special material called "Tela Stella", which was usually used to make tents for trucks. The next step was Mr. Osti's successful experiments with innovative materials. So monofilament nylon, lightweight nylon fabrics, nonwovens, metallic threads and a unique fabric that changes color depending on the ambient temperature were used - this is one of the brand's signature chips.

The meaning of the Stone Island patch

The main and most iconic piece of Stone Island clothing is a patch-patch with the company's emblem in the form of a compass, which symbolized the love of the sea and the constant desire for new discoveries. Usually it is fastened with two buttons on the left sleeve (in some models - on the shoulder). In the mid-1980s, thanks in large part to this designer find, clothing under the Stone Island brand became popular among the same English football fans. As a result, the use of a patch on SI products is nothing more than another ingenious move by the unsurpassed Osti, designed to give the brand's products authenticity and uniqueness.

In the case of Stoan Island, this piece of clothing has become more than just a detail. This small piece of fabric with the brand logo has evolved into a distinctive feature.

Over time, as SI clothing penetrated deeper and deeper into the UK football environment, a patch patch became a kind of insignia, distinguishing a person in a crowd and helping others to understand who and what the character wearing this clothing belongs to. At the same time, the compass sign did not give any specific information (after all, there were a lot of ordinary people among the brand's fans), but simply became an unspoken way to distinguish in the crowd the same rebel who likes to cheer for his favorite team at the stadium or relax with friends in the bar. In England it even got to the point that some guys with these patches on their shoulders were not allowed in pubs. The owners, knowing about the reputation of owners of "Stone Island" jackets, were afraid of noisy festivities and fights. Surprisingly, in some countries, even now, you can occasionally notice the sidelong glances of passers-by on yourself if you are the owner of the treasured Stone Island thing.

Fake patch patches

It is also worth noting that in our country, including due to the economic situation, counterfeit Stone Island items are still circulating. The patch attachment method turned out to be convenient for those who are engaged in the manufacture of low-quality replicas of the brand. Moreover, it is the patch that is most often counterfeited. The geography of counterfeit production is quite wide: fake patches come not only from China or Turkey, and rumors are actively circulating that they are being made even in the Moscow region.

It's funny, but if you enter the query "buy a stone island patch" in the search engines, you can stumble upon a frankly ridiculous product, where it is even difficult to read the inscription "Stone island" on the patch. Also, a fake is usually given by a rough execution, absurd colors and buttons with four holes, while in the original, the center of the button is made in the form of cross lines that form a cross.

Naturally, things from such a famous brand as S.I. cannot be cheap, and most of the company's fans are young people under 30, and one can understand that not everyone can afford it. However, very young fans of the brand, especially in the regions of our vast homeland, do not hesitate to purchase fake patches.

It comes to the point of absurdity when teenagers, buying Stone Island patches, attach them to any clothes from their wardrobe, hoping that their peers do not understand the intricacies of the brand. This phenomenon has even become a separate joke, or, as they say now, a “meme”. Yes, young people often lose common sense somewhere, in pursuit of the desire to feel like the most fashionable in the area or the hero of the cult film about football fans "Hooligans" (aka "Green Street Hooligans") with Elijah Wood in the title role.

What are the Stone Island patches

Stone Island currently has several clothing lines: Stone Island, Stone Island Denim, Stone Island Shadow Project and Stone Island Junior (children's clothing line). On some items (polo, T-shirts), the company abandoned the use of the branded “compass” patch, replacing it with a simple logo embroidered on the fabric.

There are three types of the famous patch in total.

To summarize, the Stone Island brand is not just comfortable and functional clothing, but a real revolution in the fashion world. S.I. never stop wowing shoppers and streetwear connoisseurs with a quality that strives for perfection, while continuing to refine their approach from collection to collection. And the patch itself has become a kind of "cherry" of this mouth-watering Italian cake.

The Stone Island brand, which revolutionized fashion lovers and football fans, certainly could not have emerged somewhere in the South of Italy - only in the progressive North! The brand of clothing with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company, specializing in the production of men's clothing, footwear and accessories in sports style.

The founder of the brand, Italian designer Massimo Osti set himself a goal - to use non-standard, high-tech materials to create casual clothing models with an eye to history and traditions that would be comfortable, practical and beautiful at the same time. And it is worth adding, very expensive, but cult.

In the first collection, several jackets of unusual design were presented, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand.

The emblem of Stone Island is the compass, which, together with the “nautical” name, refers to the clothing that used to be worn mainly by sailors - pea coats and jackets made of coarse fabric with hoods. In fact, what is needed for a football fan who goes to stadiums all year round, visits outings and, of course, fights with opponents)))

It is interesting how the Stone Island emblem was perceived in Russia. At first, in the 90s, the first jackets and sweaters with a compass on the sleeve were perceived with reverence, largely due to the fact that Russian fans had already watched cult English and Italian films, where Stone Island appeared on the fighters of various companies.
The brand was inaccessible among adherents of the subculture, due to the cosmic price for the fan fashion of that time. Plus, especially gifted representatives began to grumble about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, the keywords played a role in the spread: England, firms, Italy, fan respectability.
The wearing of Stone Island immediately became associated not only with the fashion element, but also with the attitude towards the patriotic scene, and even towards the far-right positions.

But back to the history of the Stone Island brand.
The leading Italian Osti began to use innovative materials for the production of clothing, such as monofilament nylon, lightweight nylon fabrics, nonwovens, metallic threads, materials that change their color depending on the ambient temperature, etc.
Gradually, Stone Island clothing gained fame outside Italy, now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main line and the Shadow Project, in addition, the children's line Stone Island Junior also comes out.

In no time, Massimo Osti was able to revolutionize the world of fashion, creating a new concept of good clothing, which was based on comfort, thoughtful details and convenience in daily use. It was then that Osti laid the foundation for a whole new philosophy, at the center of which is experimentation, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer's brand for a long time.
In the early 80s, Osti decided to create a new clothing brand in which he would be able to embody his long-standing passion for military uniforms. So in 1981, Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). Later the brand name was shortened to Stone Island.

As you know, the production of military uniforms has always been reduced primarily to practicality and functionality.
The embodiment of these simple truths in life and started at Stone Island. The first Stone Island collection included only a few things, created from a special practical material, similar to that used by the Italian army in those years.
In clothing from Stone Island, military motifs were clearly traced, not only because of its cut and appearance, but also because of the compass logo. While T-shirts and shirts used simple four-pointed compasses, sweaters and jackets wore a black patch with a compass framed by the word Stone Island.
After a while, the history of Stone Island Marina took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island things to the UK. Among British retailers, fashionistas and representatives of hooligan companies, fermentation began: what the hell, these things looked completely ordinary, but the price tags adorned with very unusual numbers - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British during the time of Margaret Thatcher ...

The brand itself convinced the meticulous British that, unlike many glamorous labels, things had been worn for years and remained in excellent condition, the only problem was the compass patches. In fan fights, practical clothes did not rip, but the compasses could be ripped off by someone's heavy hand. I don’t know how in England, but in Russia torn off patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable, but expensive, like a cast-iron bridge!
There is still talk among British football fans as to which club was the first to wear Stone Island. The few who wore Stone Island and C.P. Company, and at the risk of their lives traveled for their football clubs across the country and Europe, certainly stood out among the crowd and put their club in a favorable light.
These expensive, "indestructible" and innovative things have forever become a staple in the football casual wardrobe.

By the late 1980s, the Stone Island and C.P. Company began to lose ground. However, Massimo Osti always knew how to come up with something really new and innovative at the right time - for the first time in C.P. Company uses a material with stainless steel, and Stone Island presents, perhaps, one of its most important technologies - Ice Jacket. The originally camouflaged Ice Jacket used a temperature-sensitive material - the jacket or vest would change color depending on the temperature. Osti also began to cover the fabric of all jackets with a special rubber foil, which provided a unique water resistance.
Unfortunately, the beautiful Italian left the company in the 00s, and in 2005 he died after a long illness.
But even now, his brainchild is a style icon for both stylish people from all over Europe and football supporters.

Stone Island has lost its sole position among fan subcultures, for all new ones have entered and are entering, and the good old sports and design brands remain. However, high cost, practicality and romantic flair continue to excite the minds of people from wealthy quarters and stadium terraces.