No matter how carefully you approach the choice of clothes, given life hack will be useful to many. Be you a dangerous neighborhood kid who appreciates original gear, or a girl who decided to please her boyfriend with a quality item. For among those and others there are few people who like to be in the place of a sucker divorced for money.

But if you're used to dressing in the gypsy market,

or even at that age when your mother chooses clothes for you, and you hesitate to tread on a cardboard box in a tent with fear that the seller is weighing a curtain, and you did not have time to put on your pants, then this article will not be interesting and first you should get acquainted with the general trends of the current year by following this link: https: // site / other / mejjnstrim-2k17-go

Those who seek to buy casual branded clothing original quality, regardless of whether you do it in company stores, or, if not very good with finances, in a second hand, you should know a list of certain little things. Despite the fact that the people who have made several billion copies of their own kind are able to forge any product in the world, there are still things that the “narrow” Asian gaze is not able to grasp.

We'll consider italian brand. The most unique, both in the design solution, in the raw materials used, in the manufacture, and in the measures taken in order to warn us against counterfeiting.

Stone island- extremely revered by football fans and football fans... Some consider this brand exclusively fanatical, but this is a deep misconception. it brand of quality premium clothing, which is manufactured using unique technologies and is the prerogative of a wealthy consumer.

And an ordinary bull, who drinks beer in the stands of the stadium and throws a ridge, buys "Burned" patch and sews on the sweater that his grandmother knitted for him.

To date, a lot of both high-quality fakes and an obvious fake have appeared, and telling you that you should pay attention to the quality of the seams and the material used is the same as saying nothing. We will tell you about things that are unique and almost impossible to fake. Go.

Patch.

This is the first and most obvious distinguishing feature of this brand. Buy Stone Island patch in its original form, it is not given to everyone. Patch Stone island is the most recognizable and, unfortunately, the most counterfeit product of the brand. You must know that all original patches have yellow stitching around the button holes.

The reverse side of the patch is done made of black silk... All original patches are carefully and neatly embroidered compass logo, or, as it is also called - Rose of Wind, which has become a symbolic attribute of entire cultures.

Buttons.

The buttons on which the patch is attached must be round with four holes forming a cross, with Stone Island lettering and not a big depression in the center. They are made of smooth plastic or matte plastic and sewn with threads in the color of the product.

Clasp.

All original clasps of Stone Island garments bear the inscription YKK or Lampo from the back of the tongue.

But even all of the above can be faked by a Chinese with a cunning squint. And in order to punish him for this, depriving the next portion of rice, you should know something else.

And that's something - shortcuts.

Whatever one may say, the original things Stone island, there must be an article on the label. vendor code is a numerical designation of a wide variety of product characteristics.

The first two digits are year and season... The next two digits are the brand(14 and 15 are Stone island, 18 is CP Company). The next one figure tells us about type of thing(1- shirt, 2- T-shirt, 3- pants, 4- jacket, 5- jersey, 6- sweatshirt, 9- accessories, etc.) product, back to his camp. The next two digits indicate product material, and everything after the fraction is painting technology number and color.

Unfortunately, even this knowledge does not give you complete confidence that you are not buying a fake. Everything items from vintage collections before 1986 do not have SKUs.

Since in the countries of the rising sun they were busy until this time stamping their own kind, and not fake things.

But, as we have already mentioned, Stone island is unique in its technology, and technology is used on such things CERTILOGO.

Thanks to this technology, which represents the serial numbers on the labels, you can check the authenticity of any item anywhere by counting QR code or by entering the code value manually on the site certilogo.com.

But that's probably all. The main thing to remember is that if you do not have enough finances for quality gear, then you should not buy a Chinese candy wrapper and sew it on a sweater batin. This will not add to your cool, and sometimes you have to "Explain for the gear".

In general, strive for excellence, friends, and be attentive in this difficult era, when everyone around is trying to leave each other in the fools for the sake of profit.

And if you have any questions: "What is to explain for a piece of clothing?", or "Why are Stone Island and CP Company going in the same article, being different brands?", then write in the comments. Or subscribe to our group In contact with, and if you are from Ukraine, then we are there for you. Facebook... Good luck friends and beware of fakes.

The Stone Island brand, which revolutionized fashion lovers and football fans, certainly could not have emerged somewhere in the South of Italy - only in the progressive North! The brand of clothing with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company, specializing in the production of men's clothing, footwear and accessories in sports style.

The founder of the brand, Italian designer Massimo Osti set himself the goal of using non-standard, high-tech materials to create casual clothing models with an eye to history and traditions that would be comfortable, practical and beautiful at the same time. And it is worth adding, very expensive, but cult.


In the first collection, several jackets of unusual design were presented, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand.

The emblem of Stone Island is the compass, which, together with the “nautical” name, refers to the clothing previously worn mainly by sailors - pea coats and jackets made of rough fabric with hoods. In fact, what is needed for a football fan who goes to stadiums all year round, visits outings and, of course, fights with opponents)))


It is interesting how the Stone Island emblem was perceived in Russia. At first, in the 90s, the first jackets and sweaters with a compass on the sleeve were perceived with reverence, largely due to the fact that Russian fans had already watched cult English and Italian films, where Stone Island appeared on the fighters of various companies.
The brand was inaccessible among adherents of the subculture, due to the cosmic price for the fan fashion of that time. Plus, especially gifted representatives began to grumble about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, the keywords played a role in the spread: England, firms, Italy, fan respectability.
The wearing of Stone Island immediately became associated not only with the fashion element, but also with the attitude towards the patriotic scene, and even towards the far-right positions.

But back to the history of the Stone Island brand.
The leading Italian Osti began to use innovative materials for the production of clothing, such as monofilament nylon, lightweight nylon fabrics, nonwovens, metallic threads, materials that change their color depending on the ambient temperature, etc.
Gradually, Stone Island clothing gained fame outside Italy, now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main line and the Shadow Project, in addition, the children's line Stone Island Junior also comes out.

In no time, Massimo Osti was able to revolutionize the world of fashion, creating a new concept of good clothing, which was based on comfort, thoughtful details and convenience in daily use. It was then that Osti laid the foundation for a whole new philosophy, at the center of which is experimentation, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer's brand for a long time.
In the early 80s, Osti decided to create a new clothing brand in which he would be able to embody his long-standing passion for military uniforms. So in 1981, Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). Later the brand name was shortened to Stone Island.


As you know, the production of military uniforms has always been reduced primarily to practicality and functionality. The embodiment of these simple truths in life and started at Stone Island. The first Stone Island collection included only a few things, created from a special practical material, similar to that used by the Italian army in those years.
In clothing from Stone Island, military motifs were clearly traced, not only because of its cut and appearance, but also because of the compass logo. While T-shirts and shirts used simple four-pointed compasses, sweaters and jackets wore a black patch with a compass framed by the word Stone Island.
After a while, the history of Stone Island Marina took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island things to the UK. Among British retailers, fashionistas and representatives of hooligan companies, fermentation began: what the hell, these things looked completely ordinary, but the price tags adorned with very unusual numbers - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British during the time of Margaret Thatcher ...

The brand itself convinced the meticulous British that, unlike many glamorous labels, things were worn for years and remained in excellent condition, only the compass patches were the problem. In fan fights, practical clothes did not rip, but the compasses could be ripped off by someone's heavy hand. I don’t know how in England, but in Russia torn off patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable, but expensive, like a cast-iron bridge!
There is still talk among British football fans as to which club was the first to wear Stone Island. The few who wore Stone Island and C.P. Company, and at the risk of their lives traveled for their football clubs across the country and Europe, certainly stood out among the crowd and put their club in a favorable light.
These expensive, "indestructible" and innovative things have forever become a staple in the football casual wardrobe.


By the late 1980s, the Stone Island and C.P. Company began to lose ground. However, Massimo Osti always knew how to come up with something really new and innovative at the right time - for the first time in C.P. Company uses a material with stainless steel, and Stone Island presents, perhaps, one of its most important technologies - Ice Jacket. The originally camouflaged Ice Jacket used a temperature-sensitive material - the jacket or vest would change color depending on the temperature. Osti also began to cover the fabric of all jackets with a special rubber foil, which provided a unique water resistance.
Unfortunately, the beautiful Italian left the company in the 00s, and in 2005 he died after a long illness.
But even now, his brainchild is a style icon for both stylish people from all over Europe and football supporters.


Stone Island has lost its sole position among fan subcultures, for all new ones have entered and are entering, and the good old sports and design brands remain. However, high cost, practicality and romantic flair continue to excite the minds of people from wealthy quarters and stadium terraces.

Founder and Italian designer Massimo Osti first created Chester Perry - later renamed C.P. Company - in 1974. Then, in 1982, initially as a collection for the C.P., Massimo began the history of the Stone Island brand which we see today as a place where he could express his unique vision; to create a completely different outfit than the casual C.P. Company.

Massimo used his life experiences, feel and appearance of both workwear and military clothing as inspiration for the brand's designs. There is also a strong nautical influence - not surprising given that Massimo was a very free man, enjoying his free time - seclusion with nature, the sea and his favorite sailing yacht.

But what about the name "Stone Island"?
There have always been a lot of rumors, discussions and gossip related to the origin of the name Stone Island, but in fact the name itself is also associated with his passion for sailing.

Massimo wanted the name, which reflected the nautical adventure, to inspire the brand and began to explore the work of Joseph Conrad, collecting words and phrases that evoke memories of his voyages. Then he collected and studied all the words and phrases he collected - from this process the name Stone Island was born and became synonymous with advanced design and clothing technologies around the world.

The latest development on the streetwear scene with British culture is Stone Island, a brand that is already known to all over the world. The brand itself has Italian roots, but the history and its unique Stone Island patch The wind rose has been an integral part of UK street style for decades. Recently, more and more English clothing can be seen on street fashionistas.

Stone Island (Stone Island), and in translation "stone island" - or "Stony", as it is affectionately called - recently opened a flagship in Los Angeles, and also makes collections for the third year in a row with. And it's not so important that rappers like Travis Scott and Drake only single out Stone Island patch forgetting about the value of this garment in general.

It is impossible to talk about Stone Island without mentioning the English hooligans and football fans in England. Instead of wearing their team-inspired clothing like the previous generation of hooligans, they actively bought items from the Stone Island collections. Often, the wardrobe of such people consisted only of expensive casual brands.

“These brands used to be very difficult to find and only available in Europe, which is why a culture of casual fashionistas has sprung up trying to outdo each other with rarer, more expensive and innovative pieces. Stone Island gives them this - the brand is an integral part of so-called casual culture. "

Today, the company is also experimenting with materials and designs for its clothes, creating a unique style that another brand is afraid to make. The brand is now owned and distributed by the Sportwear Company - a merger of CP Company and SI. The creator himself died in 2005 at the age of 59.

This is a very exciting time for Stone Island and. These two brands have come a long way from their roots to new markets. Stone Island is approaching a transatlantic audience that has very little knowledge of the brand's history, innovation and cultural significance - just a few rapper mentions and collaborations with the most hyped streetwear brand on the planet.

Supreme, on the other hand, is appealing to an increasingly younger audience that has significantly less understanding of the brand's history. Both Stone Island face the same challenge: how to grow into new areas and reach a wider audience while maintaining their own background and unique style.

The fashion world is rich in a variety of brands. Many of them are well-known, but we do not always know the details of their interesting history of origin and development. For example, Stone Island. What does this name mean? This is the beautiful name of the Italian brand clothing company, which means "stone island" in translation.

The Stone Island brand first introduced its products to the world back in 1982. At first, these were jackets, and then raincoats with hoods - just a few exclusive designer models. Comfortable, high quality and discreet, they almost instantly aroused the interest of Italian football fans and soon reached almost unattainable peaks in popularity. They became the inspiration for Stone Island streetwear and casual wear. This means that the realization of the designer's dream was a success right at the very beginning of the journey. Then there was a stormy take-off, which literally became a revolutionary turning point in the traditions of fashion.

A brief history of the Stone Island brand

The birth of the Stone Island trademark took place under the wing of the C. P. Company as one of its products. Thanks to the creativity of designer Massimo Osti, the development of the Stone Island brand has been incredible. Therefore, it very quickly became an independent unit, a separate company and a well-known brand.

After the first models of jackets, the company began to produce trousers, shirts, T-shirts. But it was the jackets that remained her invariable calling card.

The amazing and unsurpassed maestro Massimo Osti worked tirelessly not only on the design side of his product, but also strived for its highest quality.

The meaning of the Stone Island patch and its origins

This trademark also had a distinctive sign, which was a black patch attached to the left sleeve with two buttons, with the image of a compass and a wind rose. Strange, at first glance, the choice of the logo. But if you delve deeper into the history of brand creation, you understand that all the designer's decisions are quite logical and consistent. The Stone Island patch is no exception, which means the brand's attachment to marine clothing.

After all, initially Massimo Osti planned to create clothes that are comfortable for everyday use. The original goal was for jackets and raincoats made of high quality and durable fabric. This thought came to the designer because of his passion for military uniforms. Studying the technology and other details of its production and at the same time experimenting with completely new, his own technologies, Osti gave preference to the fabrics of heavy sea pea jackets. And it was in this direction that technologies were developed and implemented in his first design works. These jackets and raincoats made the name of the young Stone Island brand famous. Which means the correctness of the chosen path.

Later, nylon products became the sensational story of the future brand. A unique, very lightweight new fabric, referred to as nonwovens, had the ability to change its color when the temperature of the air changed. Success again!

Growing popularity in Europe

Now Ost's design works have interested English fans, gained popularity throughout England and soon became in demand by connoisseurs of high-quality clothing in European countries. And it was quite natural for them to appear in European brand stores.

This is how Stone Island's popularity skyrocketed, which means the talented designer's inspirational and creative approach to work. It is a sincere love for one's work that creates miracles and allows talents to unfold. So it happened with "Stone Island".

And virtually all UK football fans soon began to stand out from the crowd with their black patch on their left arm. By the way, the drawing itself could be of different colors.

The appearance of a fake

Soon, due to the growing popularity of the brand and the high price of its products, a lot of fakes with copies of the company's logo appeared. But an understanding person easily distinguished them from real products. First of all, the quality of the material and tailoring, the buttons, the flowering of the products.

Much time passed, but still on the left hand there was always a patch from Stone Island, which means a patch that took root as a company logo with a reference to the nautical theme.

By the way, there were three types of such stripes, differing in the color of the embroidery of the compass and the wind rose:

• traditional blue and yellow colors;
• black;
• white.

The Stone Island brand, which revolutionized fashion lovers and football fans, certainly could not have emerged somewhere in the South of Italy - only in the progressive North! The brand of clothing with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company, specializing in the production of men's clothing, footwear and accessories in sports style.

The founder of the brand, Italian designer Massimo Osti set himself the goal of using non-standard, high-tech materials to create casual clothing models with an eye to history and traditions that would be comfortable, practical and beautiful at the same time. And it is worth adding, very expensive, but cult.

In the first collection, several jackets of unusual design were presented, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand.

The emblem of Stone Island is the compass, which, together with the “nautical” name, refers to the clothing previously worn mainly by sailors - pea coats and jackets made of rough fabric with hoods. In fact, what is needed for a football fan who goes to stadiums all year round, visits outings and, of course, fights with opponents)))

It is interesting how the Stone Island emblem was perceived in Russia. At first, in the 90s, the first jackets and sweaters with a compass on the sleeve were perceived with reverence, largely due to the fact that Russian fans had already watched cult English and Italian films, where Stone Island appeared on the fighters of various companies.
The brand was inaccessible among adherents of the subculture, due to the cosmic price for the fan fashion of that time. Plus, especially gifted representatives began to grumble about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, the keywords played a role in the spread: England, firms, Italy, fan respectability.
The wearing of Stone Island immediately became associated not only with the fashion element, but also with the attitude towards the patriotic scene, and even towards the far-right positions.

But back to the history of the Stone Island brand.
The leading Italian Osti began to use innovative materials for the production of clothing, such as monofilament nylon, lightweight nylon fabrics, nonwovens, metallic threads, materials that change their color depending on the ambient temperature, etc.
Gradually, Stone Island clothing gained fame outside Italy, now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main line and the Shadow Project, in addition, the children's line Stone Island Junior also comes out.

In no time, Massimo Osti was able to revolutionize the world of fashion, creating a new concept of good clothing, which was based on comfort, thoughtful details and convenience in daily use. It was then that Osti laid the foundation for a whole new philosophy, at the center of which is experimentation, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer's brand for a long time.
In the early 80s, Osti decided to create a new clothing brand in which he would be able to embody his long-standing passion for military uniforms. So in 1981, Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). Later the brand name was shortened to Stone Island.

As you know, the production of military uniforms has always been reduced primarily to practicality and functionality. The embodiment of these simple truths in life and started at Stone Island. The first Stone Island collection included only a few things, created from a special practical material, similar to that used by the Italian army in those years.
In clothing from Stone Island, military motifs were clearly traced, not only because of its cut and appearance, but also because of the compass logo. While T-shirts and shirts used simple four-pointed compasses, sweaters and jackets wore a black patch with a compass framed by the word Stone Island.
After a while, the history of Stone Island Marina took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island things to the UK. Among British retailers, fashionistas and representatives of hooligan companies, fermentation began: what the hell, these things looked completely ordinary, but the price tags adorned with very unusual numbers - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British during the time of Margaret Thatcher ...

The brand itself convinced the meticulous British that, unlike many glamorous labels, things were worn for years and remained in excellent condition, only the compass patches were the problem. In fan fights, practical clothes did not rip, but the compasses could be ripped off by someone's heavy hand. I don’t know how in England, but in Russia torn off patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable, but expensive, like a cast-iron bridge!
There is still talk among British football fans as to which club was the first to wear Stone Island. The few who wore Stone Island and C.P. Company, and at the risk of their lives traveled for their football clubs across the country and Europe, certainly stood out among the crowd and put their club in a favorable light.
These expensive, "indestructible" and innovative things have forever become a staple in the football casual wardrobe.

By the late 1980s, the Stone Island and C.P. Company began to lose ground. However, Massimo Osti always knew how to come up with something really new and innovative at the right time - for the first time in C.P. Company uses a material with stainless steel, and Stone Island presents, perhaps, one of its most important technologies - Ice Jacket. The originally camouflaged Ice Jacket used a temperature-sensitive material - the jacket or vest would change color depending on the temperature. Osti also began to cover the fabric of all jackets with a special rubber foil, which provided a unique water resistance.
Unfortunately, the beautiful Italian left the company in the 00s, and in 2005 he died after a long illness.
But even now, his brainchild is a style icon for both stylish people from all over Europe and football supporters.

Stone Island has lost its sole position among fan subcultures, for all new ones have entered and are entering, and the good old sports and design brands remain. However, high cost, practicality and romantic flair continue to excite the minds of people from wealthy quarters and stadium terraces.